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Every tool below is free to use, needs no signup, and gives you an answer you can act on the same day. I built them for the questions owners keep asking me on the first call: what am I losing, what is a client worth, what is broken on my site, what is my treatment actually competing against.
Enter your own traffic, close rate and client value, see exactly when a retainer pays for itself.
True annual cost of an agency retainer against a full-time hire, including recruiter fee and ramp time.
What a site actually costs to build in 2026 at agency, freelancer and template tiers.
Percentage-of-spend against flat fee, and the spend level where the two cross over.
Annual profit lost to no-shows and late cancellations, per treatment room.
What every unanswered call is costing you. Common first surprise.
What a new client is worth to you over the relationship rather than the first visit.
One-page report of what an agency would find on your site in the first week.
Audit tailored to medspa owners: compliance, reviews, local pack, before-and-after handling.
Enter your revenue, pick your industry, and see how much to spend monthly on ads, SEO and social with benchmarks for 16 industries.
10 two-minute checks that show where your website quietly loses patients: the Book button, the surprise deposit, the empty Services page. Scored as you go.
What to spend monthly at your revenue and stage, with benchmarks rather than a vendor guess.
What it actually costs to open a med spa, line by line, before anyone quotes you a build-out.
What your practice is worth on the multiples buyers actually use, not the number you hope for.
True margin per unit after product, injector time and waste. Usually lower than the spreadsheet says.
Whether a weight-loss program pays after compounding cost, follow-up visits and attrition.
Treatments per month needed to justify the device, and whether leasing beats buying at your volume.
Compare hourly, commission and hybrid pay models against what each actually costs you.
What medical direction costs in your state and structure, before you sign the agreement.
Which model pays you more at your occupancy and ticket size. Answer flips more often than people expect.
Payback period on a new dental patient once acquisition cost and treatment mix are in.
Lifetime value per patient for dental, chiro, medspa and aesthetic practices.
Campaign URLs that actually report properly in GA4 instead of collapsing into direct traffic.
How many reviews you need to overtake the competitor sitting above you in the local pack.
What a drop from 4.8 to 4.5 costs you per year in lost enquiries.
What LSA leads cost in your trade and market, and the budget to hold a steady position.
25 prompts to test whether ChatGPT, Perplexity and AI Overviews mention you at all.
Trade-specific cost-per-lead benchmarks. What you should spend to add N jobs a month.
Work out your mandated local ad obligation from your agreement, and what a real programme at that spend should include.
How budget, brand-vs-local split, site structure and agency model should change as you scale from 1 location to 50.
What a roofing lead is really worth once close rate and job size are folded in.
Whether a service job pays after truck cost, labour and callback risk.
The revenue you leave on the table when after-hours calls go to voicemail.
Estimated monthly budget for a pest control operation at your route count and market.
Estimated monthly budget for an electrical contractor, service or project weighted.
Estimated monthly budget for a landscaping or lawn care operation, seasonality included.
What it costs you to sign one case, by practice area. PI and family law are not the same maths.
Budget by practice area, because PI and estate planning are not the same market at all.
How many clients you can afford to lose on a price rise and still come out ahead. Usually more than you think.
Type a title, description and URL and see the real Google listing, pixel widths and all.
One seed keyword into hundreds of long-tail ideas, each labelled by buyer intent. No cap, no signup.
Small, polite crawl that finds orphan pages, broken links, missing titles and thin pages.
See how a page will look in Google search before you publish it.
Word, character and reading-time count for a page or a paragraph.
GDPR and CCPA ready policy in minutes. Not legal advice, but better than the blank page.
Build and validate a robots.txt without accidentally blocking your own money pages.
Clean URL slugs, single or bulk. Handles accents, stop words and the things that break permalinks.
Shrink JPEG, PNG and WebP in the browser. Nothing uploads anywhere.
Every size a modern site needs including PWA and Apple touch icons.
Turn lot dimensions, setbacks and coverage limits into a yes/no on whether an ADU or addition fits on your property.
Build a palette that carries across a brand rather than looking right on one screen.
Gradients with the CSS ready to paste. No wrestling with picker UIs.
Point-and-download QR codes for print, packaging and menus. No signup.
If there is something you would run every week if it existed, tell me. Half of the ones on this page came from a client asking a question and me realising the answer should not sit in my head.
Thirty minutes. Tell me where your last few customers came from and what you could handle more of. I will tell you whether marketing is your constraint or whether something else is, and I will say so plainly if it is not.