PI, family, criminal, immigration, estate. Real benchmarks per practice. Adjusts for intake decay + speed-to-lead. See the AI intake fix that 2x'd one firm's case flow.
The 5-question script that closes 50%+ of qualified leads. AI receptionist deployment for after-hours. PDF straight to your inbox.
PI, family, criminal, immigration, estate. Loads industry case-value + fee benchmarks.
Be honest about response time — slow response is the #1 leak in law firm marketing.
Funnel-adjusted cost per signed case + how AI intake adds cases without adding budget.
PI (personal injury): $1,500-$4,000 per signed case. Family law: $400-$1,200. Criminal defense: $300-$900. Immigration: $200-$600. Estate planning: $250-$700. PI tolerates highest CPA because case value ($30K-$150K) supports it. Family/criminal need tighter CPA.
PI keywords are the most expensive in Google Ads — "personal injury lawyer" CPC runs $200-$700+ in major metros. But average case settlement $30K-$50K and contingency fee 33%+ means a $4,000 CPA still returns 3-5x. The math works if intake works.
Lead → signed case rate. Healthy: PI 25-40%, family law 35-50%, criminal 30-45%, immigration 40-60%. Below 20% = intake problem, not marketing problem. Fix intake before scaling spend.
Massively. PI plaintiffs call 3-5 firms simultaneously. Whoever calls back in under 5 min signs 21x more than firm calling back next day. Most firms hit 4-14 hours. AI intake (Smith.ai, Vapi) + auto-SMS hits 60 seconds.
Both, sequenced. Google Ads month 1+ (immediate leads, $30-200 CPL). SEO month 3-6 ramp (organic compounds, $0 CPL after rank). Most successful firms run 70% paid / 30% SEO in years 1-2, flip to 30% paid / 70% organic at year 3.
Google's "Guaranteed" badge for law firms. Pay per QUALIFIED lead (not click). Sits above traditional Google Ads. CPL $30-$200 depending on practice + market. Lower CPL but you must accept Google's screening + ratings.
Cuts intake-to-signed time from days to hours. Captures after-hours leads. Pre-qualifies (asks injury date, fault, treatment status). Result: 30-50% more cases per same ad budget. My AI Stack handles this for law firms as part of retainer.
Three levers: (1) Speed-to-lead < 5 min — biggest single fix. (2) Intake script — first 90 seconds determine 80% of signing decision. (3) Cluster ad spend into your highest-LTV practice area, kill broader keywords.
Yes — adjust case value to reflect your average. Solo PI lawyer doing soft-tissue cases avg $15K not $50K. Solo immigration avg case fee $5K not $20K. The calculator does math regardless of scale.
Mandeep Singh, Sprout Sage Solutions. I run marketing automation for law firms (PI + family + criminal). The math you see here is the math I show every law firm prospect before quoting a retainer.
I install AI receptionists, no-show recovery flows, and review automation for medspas, dental, and aesthetic clinics. Six flows. 60 days. Average client lift: 30% revenue.
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