Home / Franchisee Local Marketing Spend Calculator
Most franchise agreements set a local ad requirement as the greater of a monthly dollar figure or a percentage of gross. Neither number is optional and the maths is not obvious. This tool converts your agreement into a monthly figure and shows what a real programme at that spend ought to include, so you can tell if you are being underserved.
The tool defaults to the most-cited published figures: Crunch Fitness requires franchisees to spend $15,000 a month in year one, then the greater of $10,000 a month or 7% of gross sales. Planet Fitness mandates the greater of $60,000 a year or 7% of gross membership fees. Both are on top of a separate brand fund and royalty. Your own agreement takes precedence over any default.
It cannot tell you whether your current agency is any good. What it can tell you is what your spend should be doing, which is enough to have that conversation with numbers rather than feelings.
Thirty minutes. Tell me where your last few customers came from and what you could handle more of. I will tell you whether marketing is your constraint or whether something else is, and I will say so plainly if it is not.