Plug in your keyword, current position and target. See projected traffic, leads and monthly revenue — using real industry CTR data.
Based on 2024-2025 aggregate data from Advanced Web Ranking and SISTRIX — not made-up percentages.
Quick view for performance tracking, annualised view for budget conversations.
Shows what the same visits would cost on Google Ads — useful for justifying SEO budget.
The core equation is simple: search volume × CTR at position × conversion rate × average order value. Where calculators go wrong is the CTR number. "Position 1 gets 33% of clicks" was true in 2015. In 2026, with AI Overviews, shopping carousels, "People Also Ask" expansions, and video thumbnails above the fold, the real number is closer to 28.5% — and far lower for many commercial queries where paid ads and AI answers eat the top of the SERP.
These are averages. Your actual CTR will vary based on intent (informational queries cluster around these numbers, commercial queries tend lower because of ads above organic), SERP features (a knowledge panel or AI Overview can cut position 1 traffic by 30-50%), and your own title/meta quality (a great title can 2x CTR at the same position — see our SERP preview tool).
Going from position 7 to position 3 almost triples your CTR (4.0% → 11.0%). For a keyword with 5,000 monthly searches, that's 350 extra visits. At 2% conversion and $1,500 AOV, that's $10,500 in additional monthly revenue — $126,000 annually — from moving four positions on a single keyword. This is why serious SEO is almost always the highest-ROI marketing channel for SMBs.
If the projected additional monthly revenue is more than 2-3x your expected monthly SEO spend, the ROI is almost certainly positive at typical 12-month payback periods. Below 1x and you probably need to target different keywords or stay away from SEO and invest in paid. Our SEO cost guide and link building strategies post cover what to realistically budget.
If you select "Not ranking (100+)" as your current position, the tool uses zero as your current traffic. In reality, pages ranking 50-100 get occasional long-tail clicks, but it's noise. Treat zero as the baseline.
Don't model one keyword — model the 10-20 keywords you realistically want to rank for. Sum the projected monthly revenue for all of them. This is your "SEO top-line opportunity." Then apply a realism discount (we use 40-60% for SMB campaigns) to get an honest 12-month target. For the full methodology see our 2026 SMB SEO checklist.
From Advanced Web Ranking and SISTRIX aggregate data, updated for 2024–2025 SERP features (AI Overviews, shopping carousels). They're an industry baseline — your actual CTR can vary based on intent, SERP layout and title quality.
CTR varies by query intent, SERP layout, presence of AI Overviews or ads, and your title/meta quality. This tool gives a reasonable mid-point estimate — treat it as directional, not guaranteed.
Annual for budget justification conversations with finance. Monthly for performance tracking. The tool shows both so you can use whichever fits the audience.
How much you'd have to pay Google Ads to replicate the same visitors — calculated as CPC × projected visits. Useful for justifying SEO spend to finance teams who understand paid media pricing.
Depends on keyword difficulty, domain authority and competition. Typical: 3–6 months for low-competition SMB keywords, 9–18 months for high-competition commercial terms.
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