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Blog · 9 years of agency work
Marketing, design + medspa SEO playbooks.
Specific, no-fluff posts built from real client work. Filter by topic or search for what you need.
The FTC Fake-Review Rule and Google’s Review Policies: What Your Medspa Must Stop Doing in 2026
The FTC can now fine businesses up to $53,088 per fake or manipulated review, and Google blocked or removed over 292 million policy-violating reviews in 20
AI Agents Are Starting to Book Appointments. Is Your Medspa Bookable by a Machine?
ChatGPT agents, Google's AI Mode, and Perplexity's assistant can now research, compare, and book local appointments on a client's behalf. Here is what chan
The Q4 Medspa Marketing Calendar: Why Holiday-Season Revenue Is Won in August
The average medspa sees a 25–40% sales lift in Q4 — but the clinics that capture it start in August, not November. Here is my month-by-month calendar, from
How Google AI Overviews Answer Medspa Searches in 2026 — and How Clinics Get Cited
Google now answers most medspa treatment questions itself, before a single clinic website appears. Here is what the 2025-2026 data from BrightEdge, Ahrefs,
GLP-1 Weight-Loss Marketing for Medspas: What’s Actually Legal to Advertise in 2026
What medspas can legally advertise for GLP-1 weight loss in 2026: FDA compounding rules, FTC claims standards, Google and Meta ad policies.
IV Hydration Clinic Ownership Rules by State: What You Can Legally Advertise
IV clinic ownership laws by state. Can NPs/PAs own? Physician-owned requirements. What you can advertise, what gets you audited.
Review Schema and UGC: The Beauty Ecommerce SEO Lever Most Brands Ignore
Reviews in search results boost CTR by est. 35–50%. Here's how schema markup, star display, and UGC drive organic growth for skincare.
How Many Instagram Followers Does a Medspa Need to Get Bookings?
Medspa doesn't need 10k followers to get bookings. Learn the real threshold, conversion math, and how to book clients from smaller accounts.
How to Structure Injector Commission and Pay Without Breaking Fee-Splitting Law
Legal comp models for medspa injectors: W-2 salary, 1099 commission, hybrid splits. What's compliant and what isn't under healthcare law.
Does a Deposit Actually Cut Medspa No-Shows? The Data
Deposits reduce no-shows by est. 30–40%, but hurt bookings by 15–25%. See the trade-off math and when deposits actually work.
Why Google Suspended Your Hormone or TRT Clinic’s Business Profile (And How to Get It Back)
Hormone clinic Google Business Profile suspended? Common reasons, reinstatement steps, how to prevent future suspensions.
Why DTC Skincare Brands Get High Return Rates (and the PDP Fixes That Cut Them)
Skincare returns average 15-25%. Fix your product page: size guide, usage guide, ingredient clarity. Cut returns by est. 6-12%.
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