Case Studies hub.
Six teardowns, lever by lever
Each of these walks through what the numbers were before, exactly what I changed, and what moved — including the levers that did nothing. Client names are withheld; the working is not.
How I Lifted a Medspa 30% in 60 Days
The full lever-by-lever math: no-show fix, AI booking, rebooks, reviews, membership. Every number shown, including the ones that did not move.
60 daysRead the teardown →Local SEO#7 → #2From #7 to #2 in the Map Pack in 90 Days
A service business moved up the Google Map Pack. Google Business Profile, reviews, citations and the behavioural signals that actually shifted it.
90 daysRead the teardown →Conversion1.4% → 12.3%Form Rebuild Took CVR From 1.4% to 12.3% in 30 Days
One form, one mobile CTA, one trust block. No extra traffic, no new ad budget — the same visitors, converting 8.8× more often.
30 daysRead the teardown →AI search0 → 41% shareZero Perplexity Citations to 41% Share in 60 Days
A B2B SaaS brand that AI assistants never mentioned, made citable. The Princeton GEO method applied step by step.
60 daysRead the teardown →ShopifyChatGPT + Perplexity citationsShopify Schema Rebuild: From Invisible to AI-Cited
Rebuilding a store's schema, llms.txt and FAQ stack until ChatGPT and Perplexity started quoting it by name.
90 daysRead the teardown →Performance$1.2M incrementalShopify Plus: LCP 4.7s → 1.9s, +17% CVR
Core Web Vitals work on a Shopify Plus fashion brand, traced all the way through to revenue rather than stopping at the Lighthouse score.
12 weeksRead the teardown →Want this run on your site? I will look at your site, your Google Business Profile and your search results myself, then tell you the three things I would fix first — in order.
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