This is for a physician-owned sports medicine practice, or the sports medicine line inside an orthopedic group, that wants injured athletes and active adults finding it directly instead of waiting on a referral. It is not for a hospital-employed sports medicine department whose marketing runs through a health system. It is not for a practice already booked out past the season it serves. And it is not for anyone who wants a promised number of new patients per month, because that is not a claim I will make about a US medical practice.
Free, no obligation
Send me your practice and I’ll tell you the three things I’d fix first
Thirty minutes, on a call, looking at your actual site and your actual search results. If the fixes are things you can do yourself, I’ll say so. Pricing is published below — $800 or $1,500 a month, no contract. Cancel any month and keep everything I build.
I am Mandeep Singh. I have run Sprout Sage Solutions since 2020 from Chandigarh, India, working with US and international businesses. I lead every account personally, supported by a team of 17. Pricing is published below. No contract, cancel any month, keep everything I build.
Who this is for, and who it is not for
Good fit: a physician-owned practice or group with a sports medicine line and room in the schedule. A clinic that covers teams or works with athletic trainers and wants that relationship to produce more than goodwill. A practice with same-day or next-day injury capacity it is not advertising. A site that ranks for the practice name and almost nothing else.
Bad fit: an employed department inside a health system, where the brand, the domain and the listings belong to the system. A practice at capacity, since more demand only lengthens the wait and the athlete who cannot get in this week goes elsewhere. A group mid-transaction with a buyer. And anyone wanting volume guarantees — I do not control your payer mix, your clinic hours, or what the group across town spends. I will tell you which of these you are on the first call, before you pay me anything.
What I actually do for a sports medicine practice
I rebuild the Google Business Profile for every location and, where it makes sense, for the individual physicians. I build injury-level and procedure-level pages, because that is the unit search rewards. I make same-day access findable and bookable rather than buried on an internal page. I fix the request form so a parent can finish it on a phone in a car park. I make the phone line and the form measurable. And I set up review requests that run continuously rather than in bursts.
What I do not do: team sponsorship strategy, event activation, brand campaigns, or social media as a standalone product. Those are real services and none of them is what a clinic with open Thursday slots should buy first.
The claims I will not make, and the rules I work inside
In a regulated specialty the constraints are the product. An agency that does not know them writes something that earns you a letter.
- No surgical or treatment outcome claims. Nothing will say your patients return to sport faster, your repairs hold better, or your rehab protocol is superior. Not in a headline, a meta description, or an ad.
- No success-rate statistics without a published source. Return-to-play windows, graft survival, injection response rates — if a number appears it is cited to published literature and framed as what the literature reports, not what your practice achieves. Your internal data does not become a marketing statistic unless you decide, with your own counsel, to stand behind it.
- No before-and-after imagery without written consent. MRI slices, arthroscopy stills, scar photos, range-of-motion or return-to-play video. Consent for treatment is not consent to publish, and HIPAA restricts marketing use of patient information without an authorization that actually says marketing. Minors need a parent or guardian, which matters more here than in most specialties.
- No “best surgeon” or “top sports medicine doctor” superlatives. No unearned rankings, no self-awarded titles. State medical boards treat unsubstantiated superlatives as false or misleading advertising, and it is the boards, not Google, that act.
- Credentials stated exactly. Board certification, a subspecialty certificate in orthopaedic sports medicine, primary-care sports medicine training, fellowship, team physician appointments — written the way the certifying body or the organization words it. “Team physician for” is a factual claim someone can check.
- No athlete endorsement without written permission, and none that describes a clinical result. A named local athlete saying you fixed their knee is an endorsement of medical efficacy plus a disclosure, and both the FTC’s endorsement rules and your board’s advertising rules apply.
- Nothing that pays for a referral. Education for athletic trainers, coaches and referring clinicians is legitimate. Anything resembling compensation for volume is a federal problem, not a marketing one, and it shapes how I write anything aimed at referrers.
- Tracking scoped carefully. Third-party advertising pixels do not go on pages where a visitor’s presence implies a condition.
I am not your attorney or your compliance officer. I write to these constraints by default and flag anything needing your counsel before it publishes rather than after.
Sports medicine demand is seasonal, and your content should be
Injury search volume moves with the sports calendar in a way it does not in general orthopedics. Preseason conditioning and physicals. Autumn contact-sport knee and shoulder injuries. Winter overuse. Spring throwing arms and running injuries. Summer camps and tournaments. If your ACL content publishes in November it is late by a season.
So the content calendar is built backwards from your local sports calendar, and pages go live before the demand rather than during it. Search takes time to rank a page; publishing into the peak is publishing into the part of the year where you are least able to win.
This is also the argument for building the library once rather than churning posts. A good ACL reconstruction page or throwing-shoulder page earns its keep every year, and gets updated rather than replaced.
Athletic trainers, coaches and clubs: the referral side
Sports medicine referral flow is unusual. Much of it does not come from physicians at all. It comes from athletic trainers at high schools and colleges, club coaches, physical therapists, strength coaches, and parents in group chats. That network is built by showing up, covering games, and being reachable — not by marketing.
What marketing can do is make the network more efficient. A page that lists which schools and clubs your physicians cover, so a parent who hears your name can confirm it. A single, obvious route for an athletic trainer to get an athlete seen quickly, with a real phone number and a named person, not a general contact form. Educational material a trainer or coach can actually use — return-to-play basics, concussion protocols in plain language, when to send someone in the same day. Nothing that pays anyone for anything.
Injury pages are the ranking unit
“Sports medicine” is not a search that produces patients. ACL tear treatment, meniscus tear surgery or rehab, torn labrum shoulder, Tommy John surgery recovery, hamstring strain, Achilles rupture, tennis elbow, shin splints, concussion symptoms, ankle sprain that will not heal — those are searches, and each is a different person at a different point in a decision.
A page that works answers what the injury is in the words the patient uses, how it is diagnosed, what the non-operative path looks like first, when surgery is considered, what recovery is realistically shaped like, how insurance usually treats it, and how quickly they can be seen. Thin pages lose here, because your competition includes academic centers and national health publishers.
I build these against the injuries your physicians actually treat and the sports your market actually plays. A clinic in a hockey town and a clinic in a baseball town should not have the same content library, and most vendor-supplied libraries give them exactly that.
Return-to-play content is the gap nobody fills
The searches that matter most to an athlete are not about the operation. They are about the season. When can I run again. Can I play with a partial tear. How long before I am cleared. What does the brace mean for tryouts. Will I lose my scholarship year.
Almost no practice site answers these, because they sit awkwardly between clinical content and reassurance. Written carefully — describing how the decision is made and what the milestones are, without promising a timeline for any individual — they are the strongest trust content a sports medicine practice can publish, and they reach the patient earlier than any procedure page.
They require your physicians. Anyone can rewrite a description of an ACL graft. Nobody outside the clinic can explain how a return-to-sport decision actually gets made.
Same-day access is most of the conversion
An injured athlete books whoever can see them soonest. That is the competitive dynamic and it sits mostly outside search. If you hold same-day or next-day injury slots, that fact should be on the homepage, on every injury page, and in your Google Business Profile — not on an internal page called Patient Information.
In month one I look at what happens when someone tries to reach you: how long the phone tree runs before a human, whether an online request is answered within the hour or on Thursday, whether weekend and evening injuries have any route at all, and whether a patient without imaging gets booked or told to come back with an MRI. I do not run your front desk. I will show you the recordings and say plainly when the fix is a scheduling change rather than a marketing purchase.
Cash-pay services need their own page and their own honesty
Many sports medicine practices offer services insurance does not cover — regenerative and orthobiologic injections being the common case. These convert differently, attract a different searcher, and carry more advertising risk than anything else you offer, because the evidence base is uneven and the temptation to overclaim is high.
My approach: a page of its own, the price stated plainly, what the treatment is and what it is not, what the published evidence does and does not support, and no outcome promise. Burying a cash price generates an angry phone call rather than a booking, and overselling a cash-pay treatment is the single fastest way for a practice to attract a complaint.
Local profiles and reviews
“Sports medicine doctor near me” and “sports injury clinic near me” are decided in the map pack. Profiles are usually half-built: generic primary category, missing secondary categories for sports medicine and orthopedic surgery, one profile covering several offices, hours that do not reflect evening injury clinics. I rebuild each location profile field by field — categories, services in patient language, hours, the appointment link wired to your actual scheduling system, real photos, and the Q&A entries about walk-ins, imaging and plans accepted. Public-facing physicians are eligible for their own listings, and most groups have never claimed them.
On reviews, velocity matters more than raw count, so requests get tied to visit type and timed to when someone is likely to respond, with exclusions for visits where a request would be inappropriate. The response is where practices get caught: you cannot reply to a negative review by explaining what happened, because confirming that someone was your patient is itself a disclosure. The template is short, says nothing about care, and moves the conversation to a name and a number in the office.
Still reading? That usually means the fit is about right. The call costs nothing and I don’t run a pitch deck.
What it costs
Two tiers, flat monthly, published so you can decide before you speak to me.
Starter — $800 a month. Google Business Profile management for your locations: categories, services, photos, posts and Q&A. On-page fixes to your highest-intent pages — top injuries, physician bios, insurance, same-day access and the request form. Review-request setup with visit-type filtering and response templates. Call and form tracking. A monthly report and a call with me to read it.
Core — $1,500 a month. Everything in Starter, plus four published pieces a month across injury, procedure and return-to-play searches, physician-attributed and physician-reviewed, sequenced against your local sports calendar. Location pages. Practitioner listing buildout. Citation cleanup. Internal linking across the injury clusters. Schema for the practice, the locations, the physicians and the procedures.
Not included: ad spend and Google Ads management, quoted separately; software you already run; photography and video, though I will tell you exactly what to shoot; paid directory placements; website rebuilds, quoted separately as projects. I list exclusions because “starting at” pricing that omits half the work is how a $1,500 retainer becomes a much larger invoice in month two.
For market context, I publish the same kind of breakdown for physical therapy practices, chiropractors, dental practices and real estate agents.
How the first 30, 60 and 90 days run
Days 1 to 30
Week one is audit and access: profiles, site, search data, call handling, request form, same-day capacity, plus a grid check across the service area. I ask your schedulers what people call and ask about. By the end of week two you get written findings ranked by what moves your schedule soonest. Weeks three and four are the location profiles, the highest-intent pages and tracking. You will not see ranking movement in thirty days.
Days 31 to 60
Build-out. Injury and procedure pages get written, physician-reviewed and published against the season ahead rather than the one you are in. Bios get rebuilt. Citations get cleaned. Schema goes in. Reviews start arriving at a steadier rate, usually the first thing an owner notices without being told.
Days 61 to 90
Long-tail injury searches move before broad ones. At day ninety I report what I will stand behind: calls and requests attributable to search, grid position on the injuries you care about, and which pages produced contacts. Impressions and average position alone are not results and I will not present them as such. It is also the point at which cancelling costs you nothing.
Who does the work
I lead every account personally, supported by a team of 17. The audit, the strategy, the content briefs, the findings and the monthly call are mine. When you email, you get me. Production — drafting to my brief, citation cleanup, page builds, technical implementation — runs through specialists on my team.
I run Sprout Sage Solutions out of Chandigarh, India, and have since 2020. My hours overlap your morning on the US East Coast, and I schedule calls around clinic and OR days rather than around mine.
Proof, and what it is actually worth
What I can substantiate: 450+ websites shipped since starting Sprout Sage Solutions in 2020, 224 jobs delivered on Upwork with a 96% Job Success score where the history is public and you can read it yourself, and 17 Google reviews on the business profile.
None of the case studies on this site are orthopedic or sports medicine practices. I am not going to imply otherwise, and I would be careful with any agency showing a specialty portfolio without naming a single client.
The local SEO map pack rescue is closest in mechanics: a grid audit across a service area, a full Google Business Profile rebuild, and a review system built for continuous velocity rather than a one-time push. Same levers, different industry, and what happened there happened in that market against that competitive set. Not a forecast for yours.
The form rebuild teardown covers a service-business contact form reworked into a short multi-step flow with the mobile call-to-action in thumb reach. Relevant because an injury request form is filled in by someone standing on a sideline or sitting in a car. That outcome belongs to that engagement. The full set is at the case studies hub.
There is also published work here in adjacent musculoskeletal specialties: SEO for physical therapists, how physical therapy clinics get more patients and SEO for chiropractors.
Objections worth raising before you hire me
“Why not a healthcare-specialist agency?”
Sometimes you should, and I will say so on the call. If you need business associate agreements across a health system, a named account team and a firm your board recognizes, that is a real product and it is not mine. A specialist agency gives you a refined template and a process that does not depend on one person. What you often also get is a strategy set in a kickoff call you never see again, a twelve-month agreement, and pricing published nowhere. From me: the senior person on the account every month, published pricing, no contract — and a smaller firm in a different time zone with a finite roster.
“Why not use the hospital’s marketing department?”
If your physicians are employed and the system owns the brand and the domain, you should, and I would be the wrong hire. If you are physician-owned and the system markets you as a courtesy of affiliation, look hard at what that is worth. A system’s marketing exists to fill the system’s service lines, and its profile for your physician often outranks your own site for your own physician’s name while routing to a scheduling line that is not yours. The question is whether you want an asset in your own name that survives a change in affiliation.
“What if it doesn’t work?”
You cancel. No notice period, no termination fee, and you keep everything I built. That is the only guarantee I make, because it is the only one I control. In month one we define “work” in writing — calls attributable to search, requests from the site, grid position on the injuries you want more of.
What you keep if you leave
Everything. The website and every page on it. The Google Business Profiles and practitioner listings, in your name, with your access. The tracking setup. The review templates and workflow. The content plan and the keyword research. Anything I provision is created under your ownership from day one.
No contracts. Cancel any month. Keep everything built. I do not build agency-locked stacks where leaving means losing your tracking numbers, because that is a way of keeping clients who want to go.
Questions practice managers ask me
Will you work with a competing sports medicine practice in our market?
No. If I am already working with a practice in your service area I will tell you on the first call and decline. Geographic exclusivity is the only kind that means anything in local search.
Do you guarantee a number of new patients?
No, and I would be wary of anyone who does. For a US medical practice a quantified volume promise is a claim someone may eventually ask you to substantiate.
Can we feature the teams we cover?
Stating that your physicians serve as team physicians for a named school or club is a factual claim, and it is fine if it is accurate and the organization is comfortable with it. Athlete stories, photographs and anything describing a patient’s treatment need written permission, and a parent or guardian if the athlete is a minor.
Our physicians are busy. How much of their time does this take?
Roughly an hour a month for review and approval of what publishes under their names. My team drafts to my brief and I edit before it reaches them. If that hour is not available, say so on the first call — the work is materially weaker without it.
We have a walk-in injury clinic. Does it need its own page?
Its own page and, if it operates on different hours from the main office, careful handling in your Google Business Profile. Same-day access is your strongest differentiator and it should not be buried three clicks deep.
Should we advertise our regenerative injection services?
You can market them; you cannot promise what they will do. The page states the price, what the treatment involves, and what the published evidence supports. If your expectation is aggressive claims about results, I am the wrong hire and I would rather establish that now.
How long before we should expect results?
Profiles and tracking land in the first thirty days. Ranking movement usually starts on specific injury searches before broad ones, and content published ahead of a season pays off in that season. Anyone giving you a firm date for page-one rankings is guessing and charging you for the guess.
Book a free 30-minute call
The call is free and there is no deck. I look at your profiles, your site and your search data live, and give you three specific things to fix that week whether or not you hire me. If we are not a fit, I will say so.
Book the free 30-minute call, or call me directly at +91 97297 12388.
If your question is broader or narrower, see orthopedic marketing and orthopedic surgeon SEO.
