This is for a small or mid-size firm — solo to about fifteen attorneys — that wants more of a specific kind of case. It is not for a firm with no intake coverage after 5pm. It is not for a firm that wants to be told a signed-case number in advance. And it is not for anyone whose real problem is that they take every call that comes in.
Free, no obligation
Send me your firm and I’ll tell you the three things I’d fix first
Thirty minutes, on a call, looking at your actual site and your actual search results. If the fixes are things you can do yourself, I’ll say so. Pricing is published below — $800 or $1,500 a month, no contract. Cancel any month and keep everything I build.
If you are still reading, here is what I do, what it costs, who touches your account, and what happens if you leave.
Who this is for, and who I turn down
The firms this works for know which practice area they want to grow and why. A family law firm that wants more contested custody and fewer uncontested divorces. An estate planning practice that wants trusts rather than simple wills. A PI firm that wants a specific injury type it is genuinely equipped to try. That specificity is what makes the work possible.
I turn down three kinds of firm, usually on the first call. The first has no intake capacity. If enquiries land in a shared inbox that someone checks after court, more enquiries will not help — they will decay in the inbox exactly like the current ones. Fix intake first, and I will tell you that for free.
The second wants a number promised in writing. I will show you what I plan to build, what search demand looks like in your market, and how we measure it. I will not turn that into “eleven signed cases by month four.” I do not control your intake, your fee structure, your conflict checks, or what the firm advertising on television decides to spend.
The third is a general practice that will not choose. A site that says the firm handles injury, immigration, criminal, family and bankruptcy competes against specialists in all five and beats none of them. If you will not pick two or three areas to lead with, this is the wrong service.
What I actually do for a law firm
In the order I usually do it. I build out practice-area pages properly — the real ranking unit for a firm. I fix intake measurement so we can see what happens to every enquiry after it arrives. I rebuild the Google Business Profile and the location signals. I make the phone, the forms and the chat measurable by source. And I publish content on the questions your prospective clients actually ask before they call anyone.
What I do not do: brand campaigns, television, billboards, sponsorships, or social content as a standalone product. Those can work for a firm with a mature pipeline. They are not what a firm with two unfilled practice areas should buy first.
Practice-area pages are the ranking unit
Firms lose search because they publish one thin page per practice area and then write blog posts around it. Google is not ranking your firm. It is ranking a page against a specific question, and a 400-word “Family Law” page cannot answer “how is a business valued in a divorce in this state.”
So the structure I build is a page per practice area, then pages per matter type beneath it, then location pages where you genuinely serve more than one venue. A personal injury practice does not get one PI page — it gets car accidents, truck accidents, wrongful death, premises, and whatever else you actually take, each written to answer the questions a person in that situation has: what the process looks like, how long it takes, what the fee arrangement is, what happens at the first meeting, what they should do this week.
Those pages have to be written by someone who understands the matter and reviewed by an attorney at your firm before publication. I do not publish legal content under your name without your review, and a firm that lets a vendor publish unreviewed legal copy is taking a risk I would not. The longer version of this structure is in my breakdown of how law firm SEO is actually organised.
Intake and speed-to-lead is the actual constraint
Almost every firm I look at loses more signed cases in intake than in search. The pattern is consistent. Enquiries arrive after hours and are answered the next business day. The call gets handled by whoever is nearest the phone. A form fill sits unanswered for six hours because nobody owns the inbox. Nobody follows up more than once, so the enquiry that did not answer at first ring is simply gone.
A person who has just been injured, arrested or served does not wait. They contact three firms and retain whoever responds first with a human being. That is why speed-to-lead is the metric I measure before I measure rankings: how many minutes between the enquiry landing and a person from your firm speaking to them, and what percentage never get spoken to at all.
So I put in call tracking, form tracking and a record of what happened to each enquiry. Sometimes the finding is that you need an answering service or an intake specialist, not marketing. I would rather say that in week two than sell a year of content on top of a leak.
Cost per signed case, not cost per lead
Cost per lead is the metric agencies report because it always looks good, and it is close to meaningless for a law firm. A firm can generate cheap enquiries all day — people outside your venue, matters you do not take, cases with no viable claim, and callers looking for free advice. Fifty of those at $40 each is a great cost-per-lead report and a terrible month. What matters is what a signed case costs, and how that compares to what the matter is worth to the firm.
That means agreeing in month one on what counts as a qualified enquiry — the venue, the matter types, the screening criteria — then tracking through to consultation held and case signed. Most firms can do this in whatever they already use. If a channel produces enquiries that never convert, it gets cut regardless of how good its cost per lead looked.
Personal injury keywords, and what to do about the price
Personal injury is the most expensive category in local search, for a rational reason: a signed case can be worth a great deal, so firms bid until it hurts. Headline terms in a competitive metro can cost more per click than most businesses spend on a whole lead.
Two consequences. First, a small firm bidding on the same head terms as a firm running television is buying the clicks the big spender did not want, at the price the big spender set. Second, that is not the only way in. Long-tail and matter-specific searches, Spanish-language search where your firm can genuinely serve those clients, the injury types the large firms deprioritise, and organic pages that rank on questions rather than transactional terms all cost dramatically less per signed case.
I publish the numbers rather than describing them vaguely. There is a running breakdown of what Google Ads costs law firms, plus market-level teardowns for Tampa and Phoenix, so you can judge the budget question before you speak to me. Ad spend goes to Google on the firm’s card, not through me.
The website work, specifically
Law firm sites fail in a handful of predictable ways. The contact form asks for a case description in a box the size of a stamp, before it asks for a phone number. Attorney bios read like a bar directory listing rather than a reason to trust someone. The results or verdicts page has compliance problems. Nothing explains fees, so the most common question a caller has goes unanswered until they are on the phone.
I rewrite the pages that decide whether someone contacts you: each practice area, each attorney bio, the fees page, the consultation page, and a real location page per office. I rebuild the contact form as a short multi-step flow that asks for a name and a number first, with the required disclaimer that submitting a form does not create an attorney-client relationship. I make the phone tappable and tracked, and I make sure the case evaluation path works on a phone at 11pm, because that is when a large share of enquiries happen.
Google Business Profile and local search
The map pack matters more than most partners assume, particularly for criminal defence, family, immigration and estate planning, where people search close to home. Most firm profiles are half-built. The primary category is “Law Firm” with no secondary categories for the practice areas that carry the value. The address is a virtual office or a shared suite, which has consequences worth understanding before we do anything. Hours do not reflect that you take calls after hours. There are no photos of the actual office or the actual attorneys.
I go through the profile field by field — categories, services with written descriptions, attributes, real photos, and a description built around what a person types when they need you. I write the Q&A entries myself: parking, consultation cost, whether you take payment plans, which counties you appear in. Then I check ranking on a grid across the metro rather than from one point, because a firm that ranks from its own lobby and disappears across the county line has a specific, fixable problem.
The claims I will not make
Legal advertising is governed by your state bar, and the rules are stricter than most vendors behave as if they are. I would rather show you my lines now than discover in month four that we disagree.
I do not make case-outcome claims or anything that reads as a prediction of results. No “we win,” no “you will be compensated,” no framing of a past verdict as what a reader can expect. Where past results appear at all, they carry the disclaimer your jurisdiction requires and they are described as specific to their facts.
I do not use “specialist,” “expert,” “certified” or equivalent phrasing unless the attorney holds a certification your state actually recognises, because that is one of the most commonly enforced provisions in bar advertising rules.
I do not write client testimonials, and where testimonials are permitted and used, they come from real clients with consent and with confidentiality respected. I do not gate or filter reviews, and I do not put matter details into marketing.
I do not run anything resembling direct solicitation of accident victims, and I follow the waiting-period and targeting restrictions that apply in your state rather than assuming national rules. Everything I publish is subject to your review before it goes live, because you carry the professional responsibility, not me.
And I do not guarantee rankings. Nobody controls Google’s index. Anyone selling a guaranteed position is selling a refund clause. Saying this up front costs me some deals, and in a regulated profession it is the differentiator, not the limitation.
What it costs, and what it does not include
Two tiers, flat monthly, published here so you can decide before you call.
Starter — $800 a month. Google Business Profile management, including categories, services, photos, posts and Q&A. On-page fixes to your core practice-area pages, attorney bios and the contact flow. Call and form tracking with speed-to-lead measurement. Review-request setup. A monthly report and a call with me to read it.
Core — $1,500 a month. Everything in Starter, plus four published pieces a month aimed at the questions your prospective clients search, matter-type page build-out beneath each practice area, local citation cleanup, internal linking, schema markup, and location pages if you have more than one office. This is the tier most multi-attorney firms end up on.
Not included: ad spend, software you already pay for, intake staffing or answering services, photography, or paid directory placements. Website builds and landing pages are quoted separately as projects. I list exclusions because “starting at” pricing that leaves out half the work is how a $1,500 retainer becomes a $3,400 invoice in month two. For market context, I keep teardowns of what law firm SEO costs and city-level versions for markets like Dallas and Houston.
Still reading? That usually means the fit is about right. The call costs nothing and I don’t run a pitch deck.
How the first 90 days run
The first 30 days
Week one is audit and access. I look at the site, the search performance data, the Google Business Profile, the intake path and whatever record exists of what happens to enquiries. I run the grid check across your metro. I ask your intake person what callers actually ask, because that list is better keyword research than any tool produces.
By the end of week two you get a written findings document ranked by what I think produces signed cases fastest. Weeks three and four are execution on the profile, the intake measurement and the highest-intent practice-area pages. On Core, the first published piece goes out here.
You will not see meaningful ranking movement in 30 days. You should see tracking live, speed-to-lead measured for the first time, and the obvious leaks closed.
Days 31 to 60
The build-out stretch. Matter-type pages get written beneath each practice area and sent to you for review. Attorney bios get rewritten. Citations get cleaned so the firm name, address and phone match everywhere. Schema goes in. If a second office is underperforming, its page and profile get rebuilt here.
Ranking typically starts to move on the specific long-tail searches first — a matter type plus a place — well before anything shifts on the broad terms your competitors are all fighting over.
Days 61 to 90
By day 90 we should be able to answer a concrete question: are enquiries arriving differently than they did in month zero, from where, and what share of them are the matters you actually want. That is what the tracking in week one was for.
Month three is also when I recommend or rule out paid search on evidence rather than assumption. And day 90 is a point at which leaving costs you nothing, which is the whole design of the arrangement.
Who does the work
I lead every account personally, supported by a team of 17.
The strategy, the audit, the findings document and the monthly call are mine. I read your search data. I decide what gets built and in what order. When you email, you get me. Production work — drafting to my brief, citation cleanup, page builds, technical implementation — runs through specialists on my team. Everything with legal substance in it goes to you for review before it publishes.
I run Sprout Sage Solutions out of Chandigarh, India, and have since 2020. I say it up front because you will find it anyway, and because time zones matter: my hours overlap your morning on the US East Coast, and I schedule calls around your day.
Proof, and what it is actually worth
Here is what I can substantiate. I have shipped 450+ websites since starting Sprout Sage Solutions in 2020. I have 224 jobs delivered on Upwork with a 96% Job Success score, where the history is public and you can read it yourself. There are 17 Google reviews on the business profile. The case studies below are real client work, none of it a law firm, and I am not going to imply otherwise.
The local SEO map pack rescue is closest in mechanics to what a firm needs: a grid audit across the service area, a full Google Business Profile rebuild, and a review system built for steady velocity rather than raw count. Same levers, different industry. That result belongs to that business, in that market, against that competitive set — it is not a forecast for yours.
The form rebuild teardown covers a service-business contact form reworked into a multi-step flow with the mobile call-to-action moved into thumb reach. It is here because law firm case evaluation forms fail the same ways. The full set is at the case studies hub.
The three objections I hear most
“Why not a legal-only agency?”
Sometimes you should, and I will say so. A legal specialist agency brings pattern recognition across hundreds of firms, staff who know bar advertising rules cold, and templates that are compliant out of the box.
What you trade for is a productised process — the same site structure and content calendar as the firm two states over, run by an account manager who is not doing the work. In a category where every competitor in your metro hired one of the same four vendors, sameness has a cost. What I bring instead is a senior person reading your data continuously, and a willingness to tell you the problem is intake rather than rankings.
“Why not a big agency?”
If you are a 40-attorney firm that needs vendor paperwork, a dedicated account team and a name your managing partner recognises, hire the big firm. Their model is built for that and mine is not.
For a smaller practice, the trade is straightforward. A large agency gives you depth of process and a named manager who is not the practitioner; strategy gets set in a kickoff call by someone you never speak to again. I give you the senior person on the account continuously, published pricing and no contract — and in exchange, a smaller firm in a different time zone with a finite roster. Pick the trade-off you can live with.
“What if it doesn’t work?”
Then you cancel. No notice period, no termination fee, and you keep everything I built. It is the only guarantee I make, because it is the only one I control.
What I ask is that we define “work” together in month one, in writing, using something measurable — qualified enquiries by matter type, consultations held, speed-to-lead, map-pack presence on the terms that matter. Vague expectations are how both sides end up unhappy in month five.
What you keep if you leave
Everything. The website and its content. The Google Business Profile, in the firm’s name, with your access. The tracking setup and its history. Anything published stays on your site.
No contracts. Cancel any month. Keep everything built. Any account I provision is created under the firm’s ownership from day one, not mine. I do not build agency-locked stacks where leaving means losing your tracking numbers, because that is a way of keeping clients who want to go.
Questions firm owners ask me
Do you work with competing firms in the same market?
No. If I am already working with a firm in your practice area and metro, I will say so on the first call and decline. Geographic and practice-area exclusivity is the only version that means anything in local search.
Will you promise a number of signed cases?
No, and I would be careful with anyone who does. I do not control your intake, fees, conflicts, or a competitor’s television budget. I commit to what I build, when it ships, and how we measure it.
Who reviews content before it publishes?
You do. Nothing with legal substance goes live without an attorney at your firm approving it. I build the review step into the schedule rather than treating it as an afterthought, because you carry the professional responsibility.
We already rank for our firm name. Is that enough?
No. Branded search is people who already know you — usually referrals confirming you exist. It tells you nothing about whether someone with a new matter and no referral can find you. Those are separate problems and only one of them grows the firm.
Should we run Google Ads?
Sometimes. Intent-heavy, matter-specific terms convert well. Head terms in a competitive PI market usually are not worth it for a small firm. I want to see your speed-to-lead numbers before I recommend any spend, and the budget goes on the firm’s card.
What about Local Services Ads and directories?
Local Services Ads are worth testing in several practice areas and I will tell you which. Paid directory placements I mostly do not recommend — you are renting position in someone else’s marketplace alongside every competitor, and it stops the day you stop paying.
How long before I should expect results?
Intake and profile work lands inside 30 days. Ranking movement typically begins on long-tail matter searches before broad ones. Content compounds over months. Anyone giving you a firm date for page-one rankings is guessing and charging you for the guess.
Book a 30-minute call
The call is free, with no pitch deck. I look at your site, your Google Business Profile and your search data live, and give you three specific things to fix that week whether or not you hire me. If we are not a fit, I will say so and tell you what I would do instead.
Book the free 30-minute call, or call me directly at +91 97297 12388.
