Shopify SEO, CRO, and Migration Services — The Sprout Sage Hub

I’m Mandeep Singh, founder of Sprout Sage Solutions. I run Shopify SEO, CRO, Core Web Vitals, and migration work for medspa and wellness DTC brands and other considered-purchase Shopify stores. Founder-led means I personally do every account. Transparent pricing means you see the numbers on the service pages, not after a sales call. Here is everything I do for Shopify, with the case studies, the pricing, and the playbooks linked in one place.

What I Do for Shopify, in Four Service Lines

Most Shopify agencies sell one service and bolt the others on. I run four service lines that share the same operating model: founder-led, flat-rate, no junior handoff, three-month minimum, cancel any time after.

1. Shopify SEO + AI Search Visibility — from $2,500/mo

This is the largest service line in 2026 and the one that has changed the most. Shopify SEO used to mean meta titles, alt text, and a Yoast-equivalent plugin. In 2026 it means schema completeness, llms.txt overrides, FAQ rebuilds on collection pages, comparison tables on PDPs, and quarterly AI visibility audits across ChatGPT, Perplexity, Gemini, and Google AI Overview.

The shift matters because AI citation no longer correlates with organic rank. Only 16.7% of AI Overview citations overlap with traditional top-10 organic results. 30%+ of AI Overview citations come from pages ranking beyond position 100. Holding a top-3 organic spot gives only an 8% chance of being cited in the AI Overview for the same query. The store that wins 2026 is the store that wins both Google organic and AI engines, and the lever stack is different.

What I ship on a Shopify SEO engagement:

• Full 15-property Product schema on every PDP, including MerchantReturnPolicy and OfferShippingDetails (mandatory for AI shopping agents since January 2026)
• Override of the default Shopify-generated llms.txt with a curated 200+ line markdown map
• Collection page rebuilds with 200+ word intros, comparison tables, FAQ blocks, and use-case sub-sections
• FAQPage schema on every cornerstone page (cited at roughly 2.6x rate vs pages without)
• Robots.txt audit to confirm GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are permitted
• Canonical hygiene to force /products/{handle} over /collections/{handle}/products/{handle}
• Faceted navigation strategy (noindex, follow on filter URLs, whitelisted high-intent facets as static collections)
• Review schema with body text rendered server-side, not in JS widgets
• Author entity schema with full E-E-A-T signal (Person, jobTitle, worksFor, sameAs, knowsAbout)
• Monthly AI visibility audit across a fixed prompt set (Otterly.AI or AthenaHQ, passed through at cost)

For the full lever-by-lever teardown of the schema and content rebuild, my Shopify organic lift case study walks through a 90-day rebuild that took a wellness brand from zero Perplexity citations to citation share in the high single digits. For the broader vertical detail, my Shopify SEO sub-page covers the methodology in more depth.

2. Shopify CRO — from $500/mo on retainer, $300 to $2,000 for one-off landing pages

Most Shopify stores are sitting at 1.4 to 1.8% CVR when the top 20% sit at 3.2%+ and the top 10% at 4.7%+. That gap is rarely a traffic problem. It is almost always an unforced-error problem in the PDP, the cart, or the checkout.

What I ship on a Shopify CRO engagement:

• Express checkout audit and fix. Shop Pay drives 91% checkout completion vs 30% guest. Surfacing Shop Pay, Apple Pay, and PayPal correctly is often the single highest-ROI change on a Shopify store.
• Kill forced account creation. 24% of US shoppers abandon checkout specifically because account creation is required. One toggle in Shopify checkout settings.
• Mobile speed pass. LCP under 2.5s on mobile. PDPs loading in 2.4s convert at 1.9% vs 0.6% at 5.7s. 1-second improvement = up to +27% CVR.
• PDP urgency and social proof. “Selling fast” pattern (+22% CVR, +23.1% RPV). Only real scarcity.
• Reviews near ATC. Stores with 50+ reviews convert ~15% higher. Placement matters as much as count.
• Sticky add-to-cart bar on mobile. +5 to 12% mobile CVR within the first week.
• Free shipping threshold + progress bar. +12 to 18% AOV.
• Exit-intent on desktop only. Mobile exit-intent is broken on iOS Safari. Scroll-based or time-based triggers on mobile.
• Lifestyle photography on PDP. +12% CVR vs white-background only.
• Post-purchase upsell flow. +5 to 10% revenue per order with zero CVR risk.

For the form-rebuild teardown that shows what these levers look like applied surgically, my CRO form rebuild case study walks through a 30-day move from 1.4% to 12.3% CVR on a service-business landing page. The same patterns translate to Shopify PDPs. For the full retainer scope, my Shopify CRO service page and Shopify CRO sub-page cover the methodology.

3. Core Web Vitals and Speed — $400 audit + $200/mo monitoring (standard), premium for Plus

Roughly 43% of sites still fail INP in 2026. Only ~65% of Shopify stores pass INP. App-injected JavaScript is the #1 cause: every Shopify app injects synchronous JS via script_tag and each app adds 50 to 200ms of INP cost.

What I ship on a Shopify CWV engagement:

• Real-user CrUX audit (mobile + desktop) — what Google actually uses to rank you
• Lab audit (PageSpeed Insights, WebPageTest filmstrip)
• App-by-app INP attribution using the web-vitals library + custom monitoring
• Unused-app cull (typically 10 to 20 apps removable on a mature store)
• Chat / review / email-capture widget defer to user interaction
• Hero image WebP + width/height + fetchpriority="high" preload
• Lazy-load all below-the-fold gallery images
• Optimistic UI on cart add and collection filter
• scheduler.yield() on long tasks (filter loops, search) with setTimeout(0) fallback
• CSS transforms instead of JS animations
• CLS cleanup (banners, popups, gallery thumbnails)
• DebugBear RUM monitoring + weekly Slack alerts on regression

For the full 12-week Shopify Plus teardown that took LCP from 4.7s to 1.9s and lifted mobile CVR 17%, my Shopify CWV case study walks through every script removed and every pattern shipped. The annualized incremental revenue on that engagement was est. $1.2M.

For the broader speed program across all stacks, my website speed optimization service page covers the tier pricing.

4. Migrations: Vintage to Online Store 2.0, Liquid to Headless, International — from $4,000

Some Shopify stores need a platform-side rebuild before optimization can work. The four migration patterns I run:

• Vintage to Online Store 2.0. Required for any store on a pre-2021 theme to hit modern CWV thresholds. 3 to 5 weeks depending on customization.
• Shopify to Hydrogen (headless). The right move for stores above roughly est. $5M GMV that need sub-1s LCP and full schema control. Wrong move for sub-$5M stores because the operational overhead outweighs the performance ceiling.
• WooCommerce or Magento to Shopify. Catalog migration, redirects, schema rebuild, customer-data migration, post-launch CWV pass.
• International / multi-market. Shopify Markets configuration, hreflang, currency, multi-language schema, regional fulfillment routing.

For the headless decision specifically, my headless Shopify migration service page covers when Hydrogen makes sense vs when it does not. For multi-market work, my international Shopify SEO page covers the technical scope.

Why I Run Shopify Differently

Five differences between how I run Shopify engagements and how a typical Shopify agency runs them. Every one of these is a deliberate choice, not an accident.

Founder-Led, No Junior Handoff

Every Shopify agency above $3,000 a month runs on a strategy lead plus 2 to 3 juniors. The strategy lead designs the program. The juniors execute the work. The client buys the strategy lead’s pattern recognition and gets the juniors’ execution.

I do the work. The strategist is me, the implementer is me, the QA is me. That model does not scale past 5 to 6 clients at a time, which is exactly why I cap intake at 5 clients. Clients buy my pattern recognition and they get my execution.

Transparent Pricing on the Page

Searchbloom floors at $4,000/mo for serious Shopify work, with opaque deliverables. Coalition is $2,500 to $15,000/mo with custom-quote everything. Blend is $3,000 to $8,000/mo with retainer-scaling games. CRO Media is $899 audits with no transparent retainer.

I publish: $1,500/mo entry tier (local SEO bundled with Shopify-storefront optimization), $2,500/mo Shopify vertical SEO, $4,000/mo growth tier with 20-page on-page rewrites. One-off audits at $400 (CWV) or $1,500 (full SEO). One-off landing pages at $300 to $2,000.

The argument against transparency is that competitors will undercut you. The reality is that buyers self-qualify on pricing in the first 60 seconds, so transparency saves both sides weeks of back-and-forth. The buyers who self-exclude were never going to close anyway.

Vertical Depth, Not Generalist

I work in two verticals: medspa and wellness DTC. Shopify is the platform layer that runs underneath both. The patterns transfer in directions most agencies do not see.

The trust stack that converts a $400 Botox consult is the same trust stack that converts a $90 serum: same audience, same compliance language, same review velocity, same after-treatment touchpoint cadence. A medspa-Shopify cross-vertical agency runs the booking flow as a CRO funnel and the cart flow as a booking sequence, and both improve.

I do not take pet supplies, apparel, electronics, or home goods. Different audiences, different compliance, different review patterns. Not my circle of competence.

AI-First Methodology, Not AI Bolted On

Most agencies sell “AI services” as a separate line item. AI-generated content. AI-generated audits. AI-generated reports. Recommendation theater, billed at a premium.

I integrate AI into the workflow, not the deliverable. AI for variant generation in CRO testing. AI for schema validation across hundreds of PDPs. AI for first-draft FAQ generation from support tickets. AI for prompt-set monitoring across ChatGPT, Perplexity, and Gemini. The human strategy is the deliverable. The AI is the multiplier.

Shopify-Native Tools First, Paid SaaS Second

Most agencies start every engagement with $500 to $1,500/mo of testing-tool subscriptions because that is how they bill. VWO, Convert, Nosto, Rebuy, FullStory.

I start every engagement with Microsoft Clarity (free) and Shopify’s built-in A/B testing (free). If the engagement outgrows them, we upgrade. Most engagements do not outgrow them in the first 90 days. That posture saves clients roughly est. $5,000 to $15,000 a year on tooling.

What the 90-Day Outcome Usually Looks Like

Stores that run all four service lines together on the standard retainer typically see, in the first 90 days:

• Organic clicks up 15 to 40%
• Site-wide CVR up 8 to 25%
• Mobile CWV passing on 80%+ of URLs
• AI citation share moving from baseline to single-digit % on monitored prompts in ChatGPT and Perplexity
• LLM referral traffic in GA4 multiplying 4 to 10x off a low baseline

The numbers depend on the starting baseline. A store at 0.9% mobile CVR has more room than a store at 2.4%. A store with default Shopify llms.txt has more room than a store with a curated override already shipped. The audit predicts the realistic delta before the engagement starts. I am not in the business of overpromising.

Pricing Across the Shopify Stack

Three-month minimum on all retainers. No contract beyond that. Software pass-through (Klaviyo, Otterly.AI, NiceJob, DebugBear) is billed at cost or paid directly by the client. I do not mark up software because it erodes trust.

Case Studies: The Receipts

Every claim above is anchored to a real engagement. The case studies below are the lever-by-lever teardowns.

• Shopify Schema Rebuild: From Invisible to AI-Cited in 90 Days — Wellness Shopify brand from 0 ChatGPT and 0 Perplexity citations to 14 ChatGPT and 11 Perplexity citations across 30 monitored prompts. 41% organic lift, est. +$7,400 in monthly attributable revenue at day 90.
• Shopify Plus CWV Project: LCP 4.7s → 1.9s, +17% CVR, $1.2M Revenue — Shopify Plus fashion brand, 12-week sprint, app cull and theme polish, mobile CVR +17% holding across 90-day post-launch window, est. $1.2M annualized incremental revenue.
• How I Lifted a Medspa 30% in 60 Days — Adjacent case study covering the booking-flow CRO patterns that translate directly to Shopify cart and checkout work. Phoenix medspa, est. $80k/mo to est. $104k/mo.
• Form Rebuild Took CVR From 1.4% to 12.3% in 30 Days — Service-business landing page rebuild. The form, sticky CTA, and trust-block patterns translate directly to Shopify PDPs.

How to Start

Three ways to evaluate whether the work fits your store.

1. Free 30-minute audit call. I review your store live on the call. I run a Lighthouse pass, score your schema completeness against the 15-property rubric, pull your AI visibility on 5 monitored prompts, and check the obvious mobile CRO levers (sticky bar, express checkout, account creation, hero LCP). You leave with three specific fixes you can ship this week whether you hire me or not.

2. One-off audit. $400 for the CWV audit. $1,500 for the full SEO audit. Both deliver in 5 business days, include the prioritized 90-day plan, and convert against the retainer if you decide to engage.

3. Direct retainer. If you already know what you need, the retainer engagement starts on signature. Three-month minimum. First weekly call within 5 business days of kickoff.

For the deeper service breakdowns, see the linked sub-pages:

• Shopify CRO service page — full retainer scope, audit deliverables, retainer cadence
• Website speed optimization service page — CWV audit and monitoring tiers
• Headless Shopify migration service page — Hydrogen decision framework, scope, timeline
• International Shopify SEO service page — Shopify Markets, hreflang, multi-region schema
• Shopify SEO sub-page — methodology in depth
• Shopify CRO sub-page — lever-by-lever framework

Who I Work With

Best-fit clients:

• Shopify or Shopify Plus stores doing est. $50k/mo GMV+, considering moving from generalist agency to vertical specialist
• Medspa or wellness DTC brands on Shopify
• Stores where the founder is the decision-maker and wants direct access to the strategist
• Stores with a stable product line (not pivoting every quarter), where 90-day compounding is realistic
• Stores willing to publish original research or proprietary data (the biggest GEO lever)

Not a fit:

• Stores under est. $10k/mo GMV (the math does not pencil out yet)
• Pet supplies, apparel, electronics, home goods (not my vertical)
• Founders who want a black-box “we’ll handle it” relationship (I run reporting and weekly check-ins on purpose)
• Stores that need a 12-month contract for procurement (I refuse 12-month contracts)

The Sprout Sage Operating Principles

Five principles I refuse to bend on, even when it costs me clients.

1. Founder-led, capped at 5 active clients. If I cannot personally do the work, I will not take the engagement.
2. You own everything. Every account, every API key, every theme commit sits in your name. If you fire me tomorrow, nothing breaks.
3. Real numbers only. If a figure is estimated, I tag est. If a figure is invented, I do not write it. The case studies above are anchored on actual engagements.
4. No 12-month contracts. Three-month minimum to give the work time to compound. Cancel any month after with 30 days notice.
5. No software markup. Tools pass through at cost or are billed to your card directly. I make money on the work, not on the tooling spread.

FAQ

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“text”: “No. I work with Shopify stores from roughly $10,000 a month GMV upward. Shopify Plus engagements are scoped at a premium because catalog size and QA volume drive the cost, not the platform tier.”
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“text”: “$1,500 a month flat for local SEO covering Shopify-storefront-tied businesses. $2,500 a month for vertical Shopify SEO with schema, llms.txt, FAQ rebuilds, and 8 posts a month. One-off Core Web Vitals audits start at $400.”
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“@type”: “Question”,
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“text”: “Three-month minimum on retainers, no contract beyond that. Cancel any month after the third with 30 days notice. I refuse 12-month contracts because lock-in is for agencies that do not trust their own work.”
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“@type”: “Question”,
“name”: “Will you work with my existing developer or theme?”,
“acceptedAnswer”: {
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“text”: “Yes. I work on whatever theme you are on. Dawn-forks are fastest because they are Online Store 2.0 native. Vintage themes sometimes need migration before CWV can hit Good thresholds, which I will tell you in the audit.”
}
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“name”: “Do you own my data, tools, or accounts?”,
“acceptedAnswer”: {
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“text”: “No. Every account sits in your name. If you fire me, nothing breaks. The Shopify admin is yours, the Klaviyo account is yours, the GA4 property is yours. I refuse to build agency-locked stacks.”
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“@type”: “Question”,
“name”: “How fast will I see results?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Schema work shows up in Google Rich Results Test in days. AI citation lift takes 30 to 90 days because crawlers re-index on their own schedule. CWV work needs 28 days for CrUX to register the field improvement. CRO lift on landing-page rebuilds is visible inside 7 to 14 days at standard traffic volumes.”
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“text”: “Then we start with one of two things: a one-off Core Web Vitals fix ($400), or a one-off PDP and collection-page rebuild ($500 to $2,000). The full retainer makes sense above roughly est. $50k a month GMV because the math has to pencil out against your monthly revenue.”
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“text”: “Not directly. I run the on-site and on-platform work. I have trusted partners for paid ads (Meta, Google Shopping) and for advanced Klaviyo email programs. The CRO and SEO work I do makes their work more effective, so they get referred in regularly.”
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“text”: “On the average Shopify engagement, the first 90 days delivers full Product schema across every PDP, a curated llms.txt override, a CWV audit and fix sprint, FAQ rebuilds on collection pages, and the AI citation monitoring setup. Most stores see organic clicks up 15 to 40% and CVR up 8 to 25% by day 90 if all four levers are run together.”
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“@type”: “Question”,
“name”: “How do I know if I should hire you?”,
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“text”: “Book a free 30-min call. I review your store live, score your schema completeness, run a Lighthouse pass, and pull your AI visibility on 5 prompts. You leave with three specific fixes you can ship this week whether you hire me or not.”
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