We help law firms rank for the high-intent search terms their ideal clients type at 11pm — 'DUI lawyer near me', 'estate attorney [city]', 'personal injury consultation'. Bar-compliant content, Local Pack dominance, measurable case intake in 90-180 days.
If you're a firm competing in personal injury, family law, or criminal defense in any mid-to-large city, you're losing 6-figure cases every month to competitors who own the Local Pack.
Legal marketing is regulated in ways your generic agency doesn't understand. State bar rules on 'specialist' and 'expert' language. Avvo, Martindale, Justia citation hierarchies. Lead-gen sites (Lawyers.com, FindLaw) that eat your Local Pack if you don't fight back. Add in client confidentiality constraints on testimonial copy and you get a marketing category where the wrong content is worse than no content.
We've watched firms burn six figures on SEO retainers that couldn't name three bar-approved review platforms. That's why our engagements start with a compliance review before a single keyword gets targeted: your jurisdiction's advertising rules, your practice area's specific restrictions, and the conversion patterns of your ideal client (workers' comp buyers behave nothing like M&A buyers — the funnels shouldn't look the same either).
Three things move the needle for law firms today. One: practice-area landing pages written with bar-compliant language and real case-intake CTAs (free consultation, but with specifics). Two: Local Pack optimization — Google Business Profile, law-specific citations, and review velocity that outranks the lead-gen aggregators in your city. Three: authority content that gets cited: 'what to do after X', state-law explainer pages, and FAQ depth that wins AI Overviews.
What you'll get from a Sprout Sage engagement: a 90-day roadmap in week one, weekly sprint reviews with your intake coordinator in the loop, and a monthly scorecard that shows cases (not impressions) tied back to the keywords and pages that drove them. Every piece of content we publish goes through bar-compliance review before it ships. No vague promises, no 'we do SEO for any business' handbook repackaged for lawyers.
Every deliverable is scoped to how your ideal buyer actually searches, books, and converts — not to a generic agency handbook repackaged for your vertical.
Dedicated landing pages per practice area — family, PI, criminal, estate, business — each targeting the specific phrases your ideal client types, with bar-compliant copy and real intake CTAs.
Google Business Profile optimization, legal-directory citations (Avvo, Justia, Martindale, FindLaw), and review velocity strategy that pushes you into the top-3 map pack for your county.
Explainer posts, 'what to do if' guides, and FAQ depth that wins People-Also-Ask and AI Overviews — every piece reviewed against your state bar's advertising rules before publish.
CRO for your contact forms, free-consultation flows, and phone-tracking integrations. We don't stop at 'they visited' — we tie every organic session to the actual intake.
Guest posts on state bar journals, law school blogs, and regional business publications — the kind of links Google's E-E-A-T update actually rewards for legal sites.
Monthly scorecard: cases from organic, revenue-per-case, keywords driving the wins. Not 'impressions up 40%'. Real cases, tied to real keywords, in plain English.
You see a concrete milestone every 2 weeks and a monthly scorecard in plain English. No black-box agency work.
Week 1. Review your state bar rules, existing citations, and real client-intake data. We need to know what a won case looks like before we optimize anything.
Week 2. Your top 5 competing firms, the keywords they rank for, and a ranked list of 40-80 high-intent phrases tied to case value.
Weeks 3-10. Fix technical debt, rebuild practice-area pages, ship 8-12 authority articles, optimize GBP and citations. Weekly sprint reviews.
Month 4+. Monthly scorecards, quarterly strategy resets, continuous content. First firms see page-1 rankings in 60-90 days, compounding case intake by month 6.
We'd been burned by two previous SEO agencies — both promised the moon, both disappeared after 3 months. Sprout Sage started by asking about our intake process, not keywords. First quarter: we went from 8 organic consultations a month to 34. Second quarter: 52. Our cost per acquired client dropped by more than half. They actually understood the bar rules too, which sounds basic, but it wasn't.
Here's what happened when these brands put growth in our hands. Numbers tracked against baseline rankings at engagement start vs current Google position. Every client site below is live — verify for yourself.
6 of 6 tracked keywords moved from outside top-500 to #1 on Google — a clean sweep.
10 of 10 tracked keywords improved. 8 of them landed on page one, starting from outside the top 500.
94% of tracked keywords improved. 92% of the whole keyword set is now on page one.
A national e-commerce catalogue with 90% of tracked terms on page one — 37 of them from a cold start (never ranked before).
Rankings measured against each client's baseline at engagement start vs current Google position (last audit). Client sites linked above for independent verification. Data snapshot available on request.
We've shipped work across these sub-verticals. Each one buys differently, searches differently, and converts differently — our playbook flexes to match.
Meaningful Local Pack movement in 60-90 days. Page-1 rankings on mid-competition practice-area keywords by month 3-4. Compounding case intake by month 6. High-competition verticals (personal injury in major metros) take 6-12 months to dominate. You get a written monthly scorecard with case attribution starting week 4.
Most firm engagements run $3,500-$9,000/month depending on city competitiveness, number of practice areas, and content cadence. One-off audits start at $2,200. Multi-office firms and specialty litigation work runs higher. Discovery calls are free and you get a specific quote — not a brochure.
Every piece of content goes through a compliance checklist based on your state bar's advertising rules before publish. We've shipped work compliant with 30+ state bars. If your state has unusual restrictions (Texas 'specialist', Florida dollar-amount limits, etc.) we flag and adjust.
Both. Solos get focused engagements on 1-2 practice areas with a lean budget. Multi-partner firms get full multi-location, multi-practice-area programs. The methodology doesn't change — the scope does.
No. AI-assisted research, yes — but every published page is written and reviewed by humans with legal-vertical editorial experience. AI slop in a legal context is a compliance and trust disaster. Not worth the savings.
Free audit upfront — if we can't identify at least 3 specific growth levers for your firm, you owe us nothing. In-engagement: we agree on KPIs at kickoff, and if the 90-day checkpoint misses, we rework the plan or refund the last month. We've declined 40% of inbound in the last 12 months — we only take firms we can actually move.
Free 30-min strategy call. We'll map at least 3 specific growth levers for your lawyers practice — or you owe us nothing. No contracts. No pitch deck. Most calls turn into a concrete plan whether or not you hire us.
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