We help dental practices rank for the searches that actually book appointments — 'dentist near me', 'emergency dentist [city]', 'Invisalign [city]', 'dental implants cost'. Local Pack dominance, review velocity, filled schedules in 60-120 days.
If you're a dental practice in any competitive city and you're not in the top-3 map pack for 'dentist near me' or your 3 biggest services, you're losing 10-30 new patients a month to the practice that is.
Dental SEO is 80% local search, 15% service-page conversion, 5% everything else. The average agency inverts those priorities — they push you on technical audits and blog content while your Google Business Profile sits half-filled and your nearest competitor owns the map pack. Meanwhile 72% of 'dentist near me' searches result in a call or visit within 24 hours. If you're not in the top-3 map pack, you're not in the running.
HIPAA also changes what you can publish. Before-and-after photos need explicit patient consent with HIPAA-compliant releases. Testimonials need specific language to avoid inducement rules. Reviews are the single highest-leverage SEO lever for dentists — and also where most practices leak patients through slow response times, unreplied negatives, and scattered profile data.
We build dental SEO around three compounding motions. Local authority: GBP optimization, Yelp + Healthgrades + Zocdoc profile cleanup, review velocity campaigns (ethically and within ADA rules). Service pages that convert: one page per major service (implants, Invisalign, veneers, emergency, pediatric) with real pricing ranges, insurance info, and booking CTAs — not thin SEO pages. Intent content: 'cost of [procedure]', 'how long does [procedure] take', 'is [procedure] covered by insurance' — FAQ-format, AI-Overview-ready, trust-signal heavy.
What you'll get: a 90-day plan in week one, a filled-in GBP by week two, refreshed service pages by week six, and a monthly scorecard that shows new patient calls (with call tracking) tied to the exact keywords and pages driving them. Every piece of content we publish is HIPAA-reviewed. Your practice manager stays in the loop. No mystery agency work.
Every deliverable is scoped to how your ideal buyer actually searches, books, and converts — not to a generic agency handbook repackaged for your vertical.
Google Business Profile done properly: categories, services, hours, photos, Q&A, posts. Plus Yelp, Healthgrades, and Zocdoc cleaned up and kept current. Top-3 map pack is non-negotiable.
Dedicated pages for implants, Invisalign, veneers, cleanings, emergency, pediatric — each with real pricing ranges, insurance info, and clear booking CTAs. Written to convert, not to stuff keywords.
Ethical, ADA-compliant review-generation sequences wired into your practice management system. Negative review response templates. Review schema markup that earns stars in search results.
'Cost of', 'how long does', 'is it covered' — the FAQ-format content that wins AI Overviews and People-Also-Ask. Indexed to AI-Overview readiness standards from day one.
Every organic call traced back to the keyword and page that drove it. No more 'our ads guy says we're up 40%' with no detail. You see new patient calls, per keyword, per month.
Every published page reviewed for HIPAA, ADA, and state dental board compliance. Before/after photos with proper consent. Testimonials that don't cross inducement lines.
You see a concrete milestone every 2 weeks and a monthly scorecard in plain English. No black-box agency work.
Week 1. GBP audit, citation audit, review audit, service-page audit, and a look at your 5 closest competitors' Local Pack positions.
Weeks 2-4. Fix GBP, fix top 25 citations, clean up duplicate listings, add schema, fix technical SEO issues that block indexing.
Weeks 4-10. Rebuild the 6-8 service pages that matter most, ship 6-10 intent-content articles, launch review velocity campaign.
Month 4+. Monthly scorecards, expand to secondary service pages, deepen local content. Most practices see meaningful new patient lift by month 3.
Before Sprout Sage we were paying $3,200/month to an SEO company that could never tell us how many new patients they actually drove. Sprout Sage built a call-tracking report in week one and we realized we were getting 4 organic new patients a month from a $3,200 retainer. Eight months later we're at 39 organic new patients a month and the retainer is smaller. The map pack finally has us in position 1 for 'dentist [our city]' — first time in seven years.
Here's what happened when these brands put growth in our hands. Numbers tracked against baseline rankings at engagement start vs current Google position. Every client site below is live — verify for yourself.
6 of 6 tracked keywords moved from outside top-500 to #1 on Google — a clean sweep.
10 of 10 tracked keywords improved. 8 of them landed on page one, starting from outside the top 500.
94% of tracked keywords improved. 92% of the whole keyword set is now on page one.
A national e-commerce catalogue with 90% of tracked terms on page one — 37 of them from a cold start (never ranked before).
Rankings measured against each client's baseline at engagement start vs current Google position (last audit). Client sites linked above for independent verification. Data snapshot available on request.
We've shipped work across these sub-verticals. Each one buys differently, searches differently, and converts differently — our playbook flexes to match.
Local Pack movement in 45-75 days with proper GBP + citation work. Page-1 rankings on service keywords in 90-120 days. Meaningful new patient lift usually hits by month 3-4. High-competition metros (Manhattan, LA, Miami) take longer — plan for 6 months to dominate.
Single-location practices typically run $2,500-$6,000/month. Multi-location groups run $4,500-$12,000/month depending on locations and services. One-off GBP + citation cleanups start at $1,800. Discovery calls are free — you'll get a specific quote on the call.
Every page reviewed against HIPAA, ADA, and state dental board rules before publish. Testimonials use non-inducement language. Before/after photos require documented patient consent. We've shipped HIPAA-safe work for 20+ dental practices across 3 countries.
Yes. Response templates for each type of negative review, private-resolution flows to resolve the underlying issue, and review-velocity campaigns that dilute one-off negatives with a steady stream of genuine 5-stars. All ADA-compliant.
Yes — in fact those engagements move fastest because there's no technical debt to unwind. A new practice with proper GBP, citations, and service pages can hit top-3 Local Pack in 4-6 months in most markets.
Free audit — if we can't see at least 3 specific growth levers for your practice, you owe us nothing. In-engagement: we baseline new patient calls before we start, and if month 4 doesn't show movement, we rework the plan or refund the previous month. We only take practices we can move.
Free 30-min strategy call. We'll map at least 3 specific growth levers for your dentists practice — or you owe us nothing. No contracts. No pitch deck. Most calls turn into a concrete plan whether or not you hire us.
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