Switching away from Officite is mostly a paperwork problem, not a design problem. A dental site collects health information through its forms, connects to your scheduling, and has usually been ranking for your town for years. Move those three things carefully and the new site can go live without new patients noticing anything changed.
I run Sprout Sage Solutions. I build and market sites for dental practices, and below is the sequence I would follow if you were moving to me or to anyone else.
Know who you are actually dealing with
Officite is a dental and healthcare website and marketing company. Its own site footer currently reads “Copyright © 2026 MH Sub I, LLC dba Internet Brands”, which places it under the same parent company as several other professional directories and marketing brands. Nothing wrong with that. It does mean your contract terms, support and pricing are set at a corporate level, so ask for renewal and cancellation terms in writing rather than relying on what a rep says on the phone.
Forms carry patient information
This is the part dentists underestimate.
Online forms that collect health history, insurance details or symptoms involve protected health information. Any vendor that hosts or processes those submissions needs a signed business associate agreement with your practice. When you switch, the new provider must sign one before a single form goes live, and you should know where your old submissions are stored and how long they are kept.
Ask your current provider two questions: where do past form submissions live, and how do I get a copy? Then ask any replacement to show you its BAA before it shows you designs.
Scheduling and the practice software
Many dental sites push appointment requests into practice management software or an online scheduling tool. If that connection is built by the current provider, it may not survive the move. Test it on the new site with a real booking before switching the domain over. A broken booking button on a dental site can quietly cost a week of new patients before anyone notices.
Rankings are tied to your pages
Local search for dentists is competitive, and your ranking for “dentist near me” in your town is built on your Google Business Profile plus the pages on your site. The profile stays with you whatever website you use. The pages need protecting.
Keep the same URLs where possible. Redirect the rest one to one, especially service pages like implants, Invisalign and emergency dentistry, since those tend to bring the highest value patients. I tell every practice owner switching providers to export the last 16 months of Search Console data before touching anything, so there is a clean before and after.
A simple switch plan
| Week | What happens |
|---|---|
| 1 | Confirm domain ownership, export content and form history, pull Search Console data |
| 2 to 3 | New site built on matching URLs, BAA signed, forms and scheduling tested |
| 4 | Domain switched, sitemap submitted, redirects checked one by one |
| 5 to 8 | Rankings watched weekly, old tracking numbers kept forwarding |
Most dental practices can complete this in about a month. Practices with several locations or a large blog take longer, mainly because each redirect has to be checked by hand.
What good looks like after the move
A dental website should book appointments. Everything else is secondary. On the new site, a patient on a phone should be able to see your insurance plans, your emergency availability and a booking option without scrolling far. Our dental website design page shows how I lay that out, and dental marketing covers the monthly side.
Stay with your current provider if new patient numbers are healthy, you own the domain and your forms are covered by a BAA. Changing vendors does not grow a practice by itself.
Questions dentists ask
Will I lose my Google reviews? No. Reviews belong to your Google Business Profile, which you should own directly as the primary owner.
Can I keep my phone number? Your main office number, yes. Tracking numbers set up by the vendor may belong to them, so ask whether they can be ported or forwarded.
Is a new BAA really required? If the new vendor handles form submissions containing patient health information, yes. That requirement comes from HIPAA, not from any one company.
To get a straight read on your own site and contract before you decide, book a free 30-minute call.
