This is for landscaping, lawn care and design/build companies with crews in the field who want more estimates booked in their own service area. It is not for solo operators already at capacity, not for national franchises, and not for owners who want a signed promise about rankings or lead counts. I do not sell those.
Free, no obligation
Send me your landscaping company and I’ll tell you the three things I’d fix first
Thirty minutes, on a call, looking at your actual site and your actual search results. If the fixes are things you can do yourself, I’ll say so. Pricing is published below — $800 or $1,500 a month, no contract. Cancel any month and keep everything I build.
Below is the work, the price, who does it, and how to walk away. No form in front of the numbers.
Who this is for, and who it is not for
This tends to fit companies with at least one crew running, a defined territory rather than a whole metro area, and revenue steady enough to fund a few months before the compounding starts. It fits owners who want to move up-market from mowing routes into design/build, hardscape or irrigation, where the ticket sizes are worth chasing.
It does not fit if you are a one-truck operation booked through the season already. It does not fit if you want leads next week; local search does not work that way, and I would rather tell you before you pay me. It does not fit if you cannot get an estimator out within a few days of the call, because in this trade the first company to walk the property usually wins the job. And if your real problem is that you cannot hire crew, no amount of marketing fixes that.
What I actually do for a landscaping company
Landscaping is a mix of two businesses wearing one truck logo. There is recurring maintenance, which is low ticket and high lifetime value, and there is project work, which is high ticket and one-off. They are bought differently, searched for differently, and priced differently. Most marketing for this industry treats them as one thing, which is why it underperforms.
The core of what I do: your Google Business Profile and map pack position, a real page for every town your crews reach, paid search timed to your season, your photo library turned into something that actually sells, and a follow-up process so estimate requests do not evaporate. Everything else supports one of those.
Maintenance and design/build are two different marketing problems
Someone searching “lawn care near me” is comparison shopping on price and availability, will decide fast, and is worth having because they stay for years. Someone searching for a paver patio or a full backyard renovation is at the start of a long consideration cycle, will collect several quotes, and is judging you on photographs of finished work before they ever call.
Those need different pages, different calls to action, and different ad budgets. The maintenance side wants speed, a clear service area, pricing signals, and a fast route to a phone call. The project side wants galleries, process explanation, and a low-friction way to request a site visit. I build both, but I ask you which one you actually want to grow, because the honest answer is usually one and not both.
I ranked the channels for this trade in more depth in how to get more landscaping leads, if you want the long version.
The Google Business Profile work that decides the map pack
On a phone, the three map results sit above everything else. For lawn and landscape searches, that is most of the traffic worth having. Most profiles I take over are claimed, filled in once, and then left alone for two years.
What I work through: category selection, because landscaping companies routinely leave secondary categories empty and give up ranking surface for hardscaping, irrigation, tree service or snow removal. Service entries written out properly. Service area boundaries set to where crews actually go. Posts running through the season. Questions on the profile answered. Hours that reflect reality, including the seasonal shifts.
Then reviews. The lever here is not the lifetime total, it is the rate. A profile collecting reviews steadily outperforms one with a bigger pile and nothing recent. I set the request up to fire when a job closes out, from the crew lead or the office, so nobody has to remember. I do not write, buy or filter reviews.
Your job photos are an asset you are not using
Every landscaping company I have worked with has a phone full of finished work and almost none of it published anywhere useful.
Before-and-after sets sell hardscape and design/build better than any copy I can write. I get them onto the Google Business Profile on a schedule, into project pages organized by service and by town, and into the ad landing pages. Geotagged where it makes sense, captioned with the actual scope and materials, and named as files in a way that gives the search engines something to read.
This is the cheapest work in the entire engagement and it is almost always undone. If you do nothing else after reading this page, start making the crew take a photo before they leave the site.
Service-area pages: the towns your crews actually reach
Your yard is in one town. Your crews cover a dozen. The map pack radius falls off quickly once someone searches from a few towns over, so you get found where the pin is and nowhere else.
The fix is a genuine page per town: the services you run there, the local conditions that matter (soil, HOA rules, water restrictions, what the season looks like), and finished jobs nearby. Not a template with the town name swapped in, which Google has been discounting for years and which prospects notice immediately.
I build them in priority order, highest job value against lowest competition first, and I show you the order before starting. You can see the depth I mean on the city pages already published, like landscaping marketing in Boise and Des Moines. Those are format examples, not a list of markets I am limited to.
Paid search, and the seasonality problem
Landscaping demand is not flat, and treating the ad account as a set-and-forget monthly budget wastes money in the shoulder months and leaves money on the table in the rush.
What I care about in the account: separating maintenance intent from project intent, since one converts on a phone call and the other converts on a site visit request. Geo-targeting to the real service radius rather than the whole metro. Negative keywords, because this trade attracts an enormous volume of job-seeker and DIY searches that will happily eat your budget. Budget weighting that rises into the spring rush and falls when the phone rings on its own. In northern markets, a separate snow removal push in the autumn, before the first storm rather than after it.
Ad spend is separate from my fee. The cost mechanics are broken down in Google Ads for landscapers if you want the arithmetic first.
What happens after the phone rings
This is where most landscaping marketing money leaks, and almost no agency touches it.
I look at the whole path from inbound lead to booked estimate. Missed calls get an automatic text back, because a homeowner who reaches voicemail during the spring rush will call the next company on the list within the minute. Form submissions notify a real person rather than landing in an inbox nobody reads. Every source gets a tracking number so you can tell which channel produced the job. Estimates that go out and go quiet get a follow-up sequence instead of being forgotten.
None of this is clever. It is the difference between generating leads and booking work.
What it costs
Two tiers, flat monthly, no setup fee, no contract, no minimum term.
- Starter, $800/mo. Google Business Profile management and ongoing optimization, the review request system built and monitored, photo publishing on a schedule, service-area pages built in priority order, on-page fixes to your existing site, call tracking so lead sources are attributable, and a monthly report plus a call with me to walk through it.
- Core, $1,500/mo. Everything in Starter, plus paid search managed against cost per booked estimate rather than cost per click, seasonal budget planning, conversion work on the site itself (quote request flow, mobile call buttons, galleries, page speed), the follow-up automation described above, and a deeper content and technical cadence.
Ad budget is yours and sits outside the fee. Not included at either tier: ad spend, truck wraps and vehicle graphics, direct mail and door hangers, print, radio, recruitment advertising, or a full website rebuild, which I quote separately. Also not included: any promise of a ranking, a lead count, or a revenue number. I do not sell those, because I do not control them.
Most companies start on Starter and move to Core once the intake side is tight enough that paid traffic will not leak. If neither tier is right for you yet, I will say so. For a wider view of what this trade pays across the market, see landscaping marketing cost.
How the first 90 days run
Days 1 to 30
Week one is access and audit: Google Business Profile, website admin, Analytics and Search Console if they exist, phone setup, and whatever lead history you can give me. I go through all of it and show you what I found, including the parts that are already fine, so you can judge whether I am padding a list to justify a retainer.
Weeks two through four are the fixes that need almost nothing from you. Categories, services, hours and photos on the profile. Tracking numbers live. Missed-call text back running. Obvious on-page problems cleaned. Review requests in place with your office trained. First service-area pages drafted and sent to you for the local details only you know. Expect about an hour of your time in week one, and short check-ins after.
Days 31 to 60
Pages ship on a rolling basis, reviews accumulate, and the profile builds the activity history it never had. If ads are running, this is the point where there is enough data to cut what is wasting and push what is producing. I will also have a view of which service lines are pulling. It is common for a company that thinks of itself as a maintenance business to find the patio and retaining wall enquiries carry better margin per lead, and to want the emphasis moved. That call is yours; my job is putting the numbers where you can see them.
Days 61 to 90
By day 90 you should be able to answer one question without guessing: which channels produced booked estimates, and what did each one cost to acquire? If you cannot answer that, this has not worked, and that is a fair thing to hold me to. This is also when we plan the next season rather than reacting to it.
Still reading? That usually means the fit is about right. The call costs nothing and I don’t run a pitch deck.
Who does the work
I lead every account personally, supported by a team of 17. I run the audit, make the strategy calls, sit on your monthly call, and I am the person you message when something breaks. Production work such as page builds, technical implementation and design runs through my team, under my review.
I have run Sprout Sage Solutions since 2020 and my team has shipped 450+ websites. The public record is checkable: 224 jobs delivered on Upwork with a 96% Job Success score, and 17 reviews on my Google Business Profile. We work from Chandigarh, India, which I would rather say on this page than have you find out after signing. My working day overlaps your morning, and anything urgent goes through WhatsApp or the phone number below.
Proof you can actually check
Two documented engagements, written up in full including what went wrong.
The first is a local SEO map pack rescue. A dental practice in a mid-tier US city with a clean, complete profile that was still stuck outside the three-pack. Over 90 days I worked review velocity, profile depth and local content, and it climbed the cluster. The write-up includes the six hours I burned on citation cleanup that moved nothing measurable.
The second is a conversion teardown on a form rebuild. A regional law firm with a nine-field intake form, no phone number above the fold, and mobile converting at a fraction of desktop. I rebuilt the form and the mobile call-to-action instead of redesigning the site, and conversion moved sharply inside 30 days.
Neither client is a landscaping company, and I am not presenting their results as your forecast. They are there so you can see how I diagnose and what I actually ship. More on the case studies hub.
Why not just buy leads from Angi or Thumbtack?
If they are working for you, keep buying them. Marketplaces have one genuine advantage: leads from day one, no ramp.
What they cost you shows up later. The same homeowner is sold to several contractors at once, so you compete on speed and price simultaneously, which is the worst combination for a trade that already fights on price. You do not own the relationship or the review. Stop paying and the flow ends that afternoon, with nothing left behind. Lead prices are set by the platform, and disputing junk leads costs your office time every month.
The work I do builds something you own: your profile, your reviews, your pages, your position, your phone number. Slower to start, and it does not switch off when the invoice stops. Most owners I speak to run both for a while and let marketplace spend fall as the owned channels come up. That is sensible, and I will help you sequence it rather than pretending marketplaces are worthless.
Why not hire a big agency?
Sometimes you should. If you are running multiple branches with an in-house marketing manager and a budget in the tens of thousands a month, a larger shop with dedicated media buyers makes sense, and I will tell you that on the call.
Below that size, big-agency structure works against you. You get pitched by someone senior and handed to a coordinator. Long contracts. Reports full of impressions and keyword positions rather than booked estimates. Retainer minimums built for a budget you do not have. And a playbook written for enterprise software, applied to a company that sells patios.
With me you get the person you met. That is the trade: less bench depth than an agency of two hundred, direct access to whoever is making the decisions on your account. For how the field prices itself, I compared the players in the landscaping marketing agencies breakdown.
What if it does not work?
You cancel, and it costs you one month rather than the balance of a contract.
That is the honest answer and the only guarantee I make. What I will do is make failure visible early: call tracking and source attribution from the first month, so when something is not producing we are both reading the same report instead of arguing about attribution. Most of the bad blood between contractors and agencies comes from nobody being able to prove what happened, so I fix that part first.
And if I think your constraint is not a marketing constraint, I will say so. In this trade it is often crew capacity, estimate turnaround, or pricing.
What you keep if you leave
Everything built during the engagement stays with you: the website and service-area pages, the Google Business Profile that was always yours, the review flow, the tracking setup, the ad account with its history, the photo library and the content. No contract, cancel any month, keep everything built.
I do not hold accounts hostage, do not build on a platform you cannot take elsewhere, and do not sit a proprietary tracking layer between you and your own numbers. If you leave, whoever comes next can pick it up without a migration project.
Questions landscaping owners ask before hiring me
How long until I see something?
Profile and tracking changes are live within the first few weeks. Local search movement is slower and depends on your market, your review position and what content already exists. Ads produce calls quickly, which is exactly why I fix intake before spending. I will not name a date, because nobody honest can.
Do you work with a competing landscaper in my area?
No. Working both sides of the same map pack is an obvious conflict. Ask on the call and I will tell you whether your territory is open.
What about the off-season?
The off-season is when the content and page work should be happening, because it lands before demand returns rather than during it. In snow markets I shift the emphasis to snow removal and plan the spring push. Some owners drop from Core to Starter over winter, which is fine.
Can you help me get commercial contracts instead of residential?
Partly. Commercial grounds maintenance runs on bid cycles, property managers and relationships more than on search. Search will support that pipeline but will not build it alone. Residential and design/build is where this work pays back fastest.
My website is old. Do I need a new one?
Usually not right away. Most landscaping sites I see are slow and have a poor quote form, and both are fixable without a rebuild. If it genuinely needs replacing I will say so, and quote it separately rather than folding it into the retainer.
Who answers the leads?
You or your office. I do not run an answering service. I will build the missed-call text back and tell you honestly if intake is where your leads are dying, but somebody at your company has to pick up the phone.
Is there a contract?
No. Month to month. Cancel any month, keep everything built.
What do you need from me every month?
Job photos, local detail for the service-area pages, and roughly half an hour on the monthly call. If you can get crews consistently triggering the review request, that single habit is worth more than most of what I do.
Book a free 30-minute call
No deck. Bring your Google Business Profile and your website. I will go through both live, name the three things I would fix first, and tell you which of them you can do yourself without paying anyone. If you do not need me, that is what you will hear.
Book the free 30-minute call, or call me on +91 97297 12388.
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