When someone asks Perplexity “best medspa in Austin” or asks ChatGPT “which marketing agency should a small clinic hire,” the AI generates a short recommendation and names a few brands. Generative Engine Optimization is how I get your brand into that recommendation — and positioned well against your competitors. It’s the discovery layer forming on top of search, and the brands building authority now are the ones AI will keep recommending later.
What Generative Engine Optimization is
Generative engines don’t just answer questions — they recommend, compare, and summarize. Ask one for the best option in a category and it produces a curated shortlist drawn from the sources and signals it trusts. GEO is the work of making your brand one of the names on that list. If you want the fundamentals first, I wrote a full explainer on what GEO (generative engine optimization) is and a practical GEO guide.
This matters because AI is becoming the front door to discovery. A prospect increasingly forms their shortlist inside ChatGPT or Perplexity before they ever run a Google search or click an ad. If your brand isn’t in that generated shortlist, you’re not in the running — and the competitor who invested in GEO early is.
What I do in a GEO engagement
Founder-led, no handoff. A typical GEO engagement covers:
- Citable, authoritative content. The clear definitions, original data, and answer-first pages that generative engines prefer to draw from when they build a recommendation.
- Structured data and entity authority. Organization, Service, LocalBusiness, and FAQ schema plus consistent entity signals so engines understand exactly who you are and what you’re known for.
- Brand-mention signals. Building the third-party mentions, reviews, and directory presence that teach AI your brand is real, trusted, and category-relevant — the signals that get you recommended, not just indexed.
- AI-crawler access + llms.txt. Making sure GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can read your best pages and know what you offer.
- Competitive positioning. Shaping how you show up when the engine compares you to alternatives, so the summary favors your strengths.
- Share-of-AI-voice tracking. Measuring how often and how favorably engines mention you for the queries that matter, and closing the gaps.
GEO, AEO, and SEO work together
SEO earns rankings. AEO earns direct-answer citations. GEO earns recommendations across everything the AI generates about your category. They’re distinct jobs that share the same foundation — quotable content, clean structure, real authority — so I build them as one program rather than three competing line items. For medspas specifically, I’ve documented how this plays out in the medspa AI search visibility guide.
Honest expectation setting
I won’t promise you’ll be the #1 AI recommendation next week or invent a client result to sell you. GEO is authority-building: it compounds. You can see early brand mentions in weeks, but becoming a name the engines reliably recommend takes est. 2 to 4 months of consistent work, and it depends on your category’s competitiveness. If AI discovery barely touches your market yet, I’ll tell you to wait and spend the money where it works today.
Pricing
Flat and public. GEO work starts at $1,500/month, no contract, cancel anytime. Websites $500, landing pages $300. You own the site, content, and accounts from day one. Nine years, Upwork Top Rated Plus, 97% job success, 222 completed jobs, 37 five-star reviews — all verifiable.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
GEO optimizes your brand and content so generative AI engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — surface and recommend you when users ask for options in your category. Where SEO targets a results page, GEO targets the AI’s generated recommendation itself.
How is GEO different from AEO and SEO?
SEO earns a ranking; AEO earns a citation inside a direct answer; GEO is broader — being present and favorably positioned across recommendations, comparisons, and summaries the engine generates. The three overlap and I build them together.
How much does GEO cost?
Flat: GEO work starts at $1,500/month, no contract. I’m the founder doing the work, you own everything from day one, and I’ll tell you honestly whether GEO is worth it before you spend anything.
Does GEO replace SEO?
No — it extends it. SEO drives today’s search traffic; GEO positions you for the discovery moving into AI engines. I run both so you don’t trade one for the other.
Which businesses should invest in GEO now?
Any business whose buyers research options before choosing — medspas, clinics, local service businesses, DTC brands. The earlier you build AI authority, the harder it is for competitors to displace you.
Want to know if GEO is worth it for your business? Book a free strategy call or call/text me at +91 97297 12388 and I’ll give you a straight answer.
