A surgical or aesthetic practice leaving DoctorLogic has one asset that most migration checklists ignore: the before-and-after gallery. It is often one of the most visited sections on a surgical site, and every photo in it depends on a patient consent record that has to travel with it. Sort that out first. The website itself is the easier part.
I run Sprout Sage Solutions, and I work with aesthetic practices on the marketing side. What follows is how I would plan the move, including the parts where the honest answer is to stay put.
Who DoctorLogic is today
As of September 2026, DoctorLogic’s own website describes it as a patient acquisition platform for medical practices, and its footer now reads “Yapi + DoctorLogic”, with a line about dental practice success. If you signed with DoctorLogic years ago as a cosmetic surgery practice, it is worth asking your account manager directly how that combination affects your plan, your support team and your roadmap.
That is a fair question to ask any vendor after a change like this. It is not a reason to leave on its own.
The gallery problem
Before-and-after photos carry two kinds of risk in a move.
The first is losing them. Galleries on platform sites often sit inside a custom module, so exporting them can mean pulling images one case at a time, with the procedure, the patient age range and the caption attached. On a practice with hundreds of cases, that is real work, and you want it scoped before anyone gives notice.
The second is consent. Each image should be tied to a signed patient authorization that covers online use. Those records normally live in your practice, not on the website, but check. If a photo’s consent cannot be found, it should not move to the new site.
I tell every surgeon I talk to the same thing about galleries: count the cases and locate the consent file before you talk to any new vendor about design.
Procedure pages keep your rankings
Patients searching for a procedure land on procedure pages, not on your homepage. Those pages, and the links other sites have pointed at them, are where your search visibility actually lives.
Keep their addresses the same on the new site where you can. Where an address has to change, redirect it to the matching new procedure page, one to one. Pointing a whole set of old URLs at a single “procedures” page is the most common way practices lose rankings during a move, and it is completely avoidable.
A short list to hand to whoever builds the new site:
- Every procedure page URL, with its monthly clicks from Search Console
- Every gallery case, with procedure tag and consent status
- Every surgeon bio page, since patients search surgeons by name
- Your review widgets and where their data really comes from
- Forms and where each one sends leads today
What the next setup should do better
Aesthetic surgery is a long decision. A patient may read about a tummy tuck for eight months before asking for a consultation. The site that wins that patient answers cost honestly, shows real results, and makes the consult request easy at 11pm on a phone.
So judge any alternative on three questions. Can I see the price range for my main procedures on my own site? Can a patient request a consult in under a minute without calling? Will I get a monthly number for cost per consultation, not just traffic? Our plastic surgery marketing cost breakdown shows what those budgets tend to look like.
Stay if these are true
If your consult volume is stable, you own your domain, and your team can already see which channel each consultation came from, a platform change buys you disruption more than growth. Fix what is weak inside the current setup first.
Move when you cannot get your own data out, or when the numbers are sliding and the explanation keeps changing.
Common questions
Can I take my before-and-after photos with me? Usually yes, since they are your practice’s clinical images, but the export may be manual. Confirm the format and the timeline in writing before you cancel.
Do reviews move with the website? Google reviews stay with your Google Business Profile regardless of website vendor. Reviews displayed through a platform widget may not, so screenshot or export anything you rely on.
What is the first thing to secure? Your domain registrar login. With that in hand you control where the practice lives online. See who owns your website when you fire your agency for the full list.
If you would like me to look at your current setup and tell you plainly whether a move is worth it, book a free 30-minute call.
