Most lists of roofing marketing agencies are written by one of the agencies on the list. This one is too, so read it with that in mind. What I can offer instead of neutrality is a method you can check yourself: every claim below about a competitor was verified on that company’s own website on 5 September 2026, and I have said plainly which roofers each agency suits better than mine does.
I audited the public pages of four roofing marketing agencies before writing this. Three of them publish no price anywhere on their homepage. None of the four mention contract length, notice period, or who owns your website and ad account when the relationship ends. Not one. That silence is the single most useful thing to know before you take any of their calls, including mine.
The comparison
| Agency | Price published? | Contract terms published? | Best for |
|---|---|---|---|
| Hook Agency | Yes, figures on the homepage | No | Roofers who want a named creative team |
| Roofing Sites | No | No | Established roofers wanting a done-for-you site |
| Blue Corona | No | No | Multi-location and franchise home services |
| Roofer Marketers | Site blocks automated checks | No | Roofers wanting roofing-only specialists |
| Sprout Sage Solutions | Yes, from $800 per month | Yes, billed monthly, no minimum term | Single-location and regional roofers |
Why the pricing silence matters more in roofing than most trades
Roofing has a seasonality problem no other trade has to the same degree. Your revenue is not evenly spread across twelve months, it is concentrated around storm events and the weeks that follow them. An agency that signs you to a twelve-month minimum is charging you the same in February as it does in the week after a hailstorm, when its work is worth ten times more to you.
That mismatch is why the contract question is not paperwork. It is pricing.
When an agency will not publish a number, the quote gets anchored to what the salesperson estimates you can afford, which in roofing usually means it gets anchored to the size of your fleet. I have watched that conversation happen from the other side. The number is not calculated, it is guessed, and it is guessed upward.
What roofing marketing actually costs
Published figures across the home services category run roughly $1,000 to $3,000 per month for retainer work at small and mid-size agencies, with national firms starting higher. According to Hook Agency’s own homepage, checked 5 September 2026, their published figures sit in the $1,000 to $2,800 band. That is a useful public anchor precisely because so few competitors offer one.
What I charge is $800 per month to start and $1,500 per month for the core plan. Billed monthly, no minimum term, and everything built stays yours from the first day: the site, the content, the Google Business Profile, the ad account.
The four questions to ask on every sales call
Ask these before you discuss budget, because the answers change what the budget is worth.
Who owns the website if I leave? If it is built on the agency’s proprietary platform, you are renting, and the rent goes up. Get the answer in writing.
Whose name is on the Google Ads account? An account under the agency’s manager takes your entire spend history with it when you go. That history is what makes future campaigns cheaper.
What is the notice period? Not “is there a contract”, which invites a soft answer, but the specific number of days.
Who does the work after the pitch? The person selling you is rarely the person writing your ads. Ask to meet whoever will be.
Where each agency genuinely fits
Hook Agency is the most transparent of the four on price and does strong creative work. If you want a recognisable brand and a design-forward site, they are a real option.
Roofing Sites builds for established roofers who want the website handled end to end and are not shopping on price.
Blue Corona is built for multi-location and franchise home services operators. If you run one location, you are not their target buyer, and you will feel it in the account management.
Roofer Marketers works only with roofers, which is a genuine advantage for category knowledge.
Sprout Sage Solutions, mine, is built for single-location and regional roofers who want to know the price before the call and want to keep what they paid for. I am not the right choice for a fifteen-branch operator who needs a large account team, and I will say so on the call rather than after the invoice.
The honest limitation of a list like this
Agencies change their pricing and positioning constantly. Everything above is a snapshot from one day, and the right move is to verify it yourself before you sign anything. That applies to my entry too.
If it is useful, book a free 30-minute call and I will tell you which of these five fits your situation, including when the answer is not me. You can also read what I would refuse to sign in marketing agency contract terms worth refusing, or the detail on flat-fee roofing marketing.
Scorpion appears in the table above; if they have already quoted you, how my roofing pricing compares to Scorpion puts the two side by side.
