The best orthopedic marketing agency for your practice should be able to explain which locations and services it would prioritize, how patients will reach the right team, and how you will judge the work. Start with the shortlist below, then compare proposals against the same practice brief.
Publisher disclosure: I publish this guide through Sprout Sage Solutions, my agency, which is included in alphabetical order. This is a commercial shortlist, not an independent ranking. I have not audited these agencies’ client accounts or verified their current fees and contract terms.
Before you request another proposal, get a clear starting point for your own website. Request a free orthopedic website review: three prioritized observations from a small set of public pages, with page links and practical next checks. A call is optional, and you can use the findings with your current team.
Comparing a wider engagement? Review our orthopedic marketing services and scope, then give each shortlisted agency the same brief.
Shortlisting an orthopedic SEO agency? Review our orthopedic SEO scope for surgeon, specialty and location pages, then use the same deliverable questions when comparing suppliers.
Agency shortlist at a glance
Use this as a starting filter, then ask each team for a proposal tied to your surgeons, services, office capacity and enquiry route. These are published service scopes, not verified results or a ranking.
- Cardinal Digital Marketing: Its orthopedic page lists paid search, SEO, paid social, conversion work, analytics and web design. Ask: How would you shift budget between offices with different appointment capacity?
- Intrepy Healthcare Marketing: Its orthopedic page describes websites, SEO, advertising and reporting for larger groups. Ask: Which location and surgeon outcomes can your dashboard actually distinguish in our systems?
- Practis: Its orthopedic page lists website, content, PPC, SEO, social and reviews work. Ask: Which URLs and search traffic would you preserve if the site changed?
- Sprout Sage Solutions: My agency offers a public-page website review before defining paid work. Ask: Which observed page problems justify the proposed scope, fee and owner?
Commercial check for every agency: Request written fees, advertising spend, contract term, account and content ownership, and exit provisions. The public pages above do not verify these for your practice.
Four orthopedic marketing agencies to consider
The external agencies have official orthopedic service pages. The descriptions below summarize their published scope; the questions are my suggested way to test fit. Inclusion does not establish availability or guarantee performance.
Cardinal Digital Marketing
Cardinal’s orthopedic marketing page describes SEO, paid search, paid social, conversion optimization, analytics and website design. It also discusses adapting acquisition priorities to location capacity.
Fit conversation: A multi-location group comparing an integrated acquisition plan. Ask how the team would divide work and reporting between a location with open appointments and one already near capacity. Request a relevant example with the starting conditions and outcome definitions.
Intrepy Healthcare Marketing
Intrepy’s orthopedic marketing page describes support for mid-to-large orthopedic groups and MSOs, including websites, SEO, advertising and a reporting dashboard.
Fit conversation: A group comparing location, surgeon and subspecialty marketing requirements. Ask for a walkthrough of the proposed reporting setup using your actual systems, including what can be measured and where manual work remains. Confirm current services, access requirements and integration work directly.
Practis
Practis’s orthopedic marketing page describes website design, content, SEO, paid search, social media and reviews management, and shows orthopedic website examples.
Fit conversation: A practice considering a website project alongside ongoing acquisition work. Ask which pages would be retained, how existing search traffic would be protected during migration, and who approves medical content. Website examples show presented projects; they do not establish patient acquisition results.
Sprout Sage Solutions
My agency publishes this guide. The starting offer is a free review of your orthopedic practice website, focused on one service or location. You receive three prioritized observations, the affected public page links and a practical next check or change. No account access or purchase is required.
Fit conversation: An owner or administrator who wants to inspect the website problem before choosing a marketing scope. The public review can examine reading, links between surgeon, specialty and location pages, and the visible contact route. It does not test reception follow-up, analyze private accounts or include implementation. Ask me to connect any proposed paid work to the findings and explain the responsibilities and fee in writing.
Source review: 23 October 2026. Cardinal, Intrepy and Practis official orthopedic pages were checked for their published scope. Confirm current availability and exact deliverables directly. Current fees, minimum spend, contract length, cancellation and ownership provisions remain unverified for the external agencies.
Give every shortlisted agency the same practice problem
Name the service and office you want to support, the appointment capacity your team confirms and what is currently unclear. Ask each agency for the evidence it would inspect before prescribing more content, advertising or a rebuild.
| Your practice problem | Ask the agency to inspect | A useful proposed deliverable |
|---|---|---|
| A new surgeon is difficult to find | The profile, relevant specialty pages, actual offices and links between them. | Named page changes and a practice reviewer for credentials, services and locations. |
| An office receives too few suitable requests | Location information and contact destination; location-level search and enquiry data where access permits. | A location-specific work list that separates visibility from enquiry handling. |
| Website visits do not become appointments | The visible contact route, received-enquiry records and the scheduling handoff, with your team. | Separate checks for website usability, delivery, response and booking definitions. |
| A supplier recommends a full rebuild | Which existing pages work, what cannot be fixed on the current site and who controls implementation. | A repair-versus-rebuild explanation, retained URL list and migration responsibilities. |
These are proposal questions, not findings about your practice. Private-account analysis and reception checks are outside the free public website review. Include your existing channels, budget range and approval owners in the brief; share aggregate business information, not patient records. Use the orthopedic marketing cost guide to separate agency fees, advertising, software and website work.
⚡ 2-minute scorecard · instant result
Is your orthopedic practice website turning searches into booked consults?
Answer 5 quick questions. Get your score + the top fixes, free.
1. Can a new patient request an appointment from a phone in under a minute?
2. Is every phone number on your site a tap-to-call link?
3. Do your procedure pages name the surgeons who perform them and show patient reviews?
4. Does each office have its own page with hours, phone and the surgeons who work there?
5. Do you track new-patient requests from the first click to a kept consult?
Six questions that make proposals comparable
- What would you investigate first? Ask the agency to name the evidence it needs before recommending campaigns or a rebuild.
- Which pages and locations are included? Get the number and type of deliverables, the approval process and exclusions in writing.
- What counts as a result? Separate enquiries, unique prospective patients, booked appointments and attended appointments. Ask how duplicates and spam are handled.
- What is the practice responsible for? Identify content reviewers, access requirements, response handling and dependencies that could delay delivery.
- Who will do the work? Meet the proposed account lead and clarify specialist involvement, communication and escalation.
- What happens if we leave? Confirm account ownership, administrative access, content export, notice periods and handover work before signing.
Choose the proposal you can verify
Compare evidence against your priorities. If the main issue is poor local visibility, ask for location-level search findings. If enquiries arrive but appointments do not follow, examine the enquiry-to-booking path before increasing traffic spending.
For case studies, request dates, starting conditions, work performed and clearly defined outcomes. An agency’s published results are not a forecast for your practice. A guaranteed ranking or surgery count is not a substitute for a credible plan and accountable delivery.
Orthopedic agency selection questions
Should we choose an orthopedic specialist or a general agency?
Specialty experience can help the discussion, but assess the proposed team and work. Ask either agency how it will handle multiple providers, clinical approvals, location capacity and enquiry routing.
Do we need a new website before hiring an agency?
Ask for an assessment of the existing site first. A proposal should explain which problems require a rebuild and which can be addressed on the current site.
Inspect the deliverable before choosing the supplier
A useful review names the page or workflow, the observed condition and how a proposed change would be checked. Our sample review record from Sprout Sage Solutions’ own website shows that format. It is process evidence from our site, not an orthopedic client case study or proof of patient acquisition.
Get a starting point for your orthopedic agency brief
Request my free orthopedic website review. Share your public practice website and, if useful, one priority service or office. We will follow up by email with three prioritized observations, page links and practical next checks. You can use them with any provider; a call and paid implementation are separate choices.
