If you own or run an independent orthopedic practice in the Rogue Valley, the Klamath Basin or the Umpqua Valley, the first thing I do is look at what a patient sees when they search for you. I check your Google listing, your reviews, your website on a phone, your record in the federal provider registry and what an AI assistant says about you. The first pass is free, it takes about two minutes, and I do not need any patient data.
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I am Mandeep Singh, founder of Sprout Sage Solutions. I work remotely from India. I say that at the top because you should know who you are dealing with before you read anything else.
What a Southern Oregon patient is looking for
Most patients do not type your practice name. They type a problem or a place. When I typed “orthopedic urgent care near me” into Google’s suggestion box on 10 November 2026, it offered “open now”, “open Sunday”, “open on Saturday” and “that accept walk-ins”. Those are questions about hours, and a patient with a hurt wrist asks them before asking about your surgeons. My server sits in India, so treat the suggestions as a pattern and not a local ranking.
The place half has its own trap. The same day, “orthopedic surgeon medford” returned suggestions for Medford, New Jersey next to the Oregon ones. A page that says only “Medford” is competing with a state on the other side of the country.
Here is what I think a patient needs to see in the first few seconds, by problem:
- Knee pain. Who treats it, what you try before surgery, which surgeons, how soon the first visit is, and which insurance you take.
- A fall or a possible broken bone. Hours, whether you take walk-ins or want a call first, the address, whether X-rays are on site and whether you see children.
- Back, neck or sciatica. What your spine team does compared with a pain clinic, and when to call straight away.
- Shoulder. Surgery versus therapy, who operates, and a plain recovery timeline.
- Hand and wrist. Splint first or surgery, hand therapy, and what coverage looks like.
That list is my own judgment from looking at how practices explain these things, not a study.
The market in numbers
I pulled every orthopaedic surgeon record with a practice address in the five main cities from the federal NPI registry on 10 November 2026. I paired it with the certified 2025 population estimates from Portland State University, as published by the League of Oregon Cities.
| City | Population | Orthopaedic surgeon records |
|---|---|---|
| Medford | 89,946 | 29 |
| Grants Pass | 40,380 | 11 |
| Roseburg | 23,910 | 5 |
| Klamath Falls | 22,135 | 9 |
| Ashland | 21,862 | 4 |
| Total | 198,233 | 58 |
A record is not the same as a surgeon seeing patients today, so read the last column as a ceiling. I explain the method and its limits in my registry study.
What I check, in the order a patient meets you
- Your Google listing. One listing per location, the right categories, correct hours including walk-in hours, and no duplicates. Google says local results are mainly based on relevance, distance and popularity, and that there is no way to request or pay for a better local ranking. That is why I never promise a ranking.
- Your reviews. Rating, volume and whether anyone replies. One 2026 survey of 992 patients, run by a review-software vendor called rater8, found that 75% would not book a provider rated below 4.0 stars. A vendor has a reason to stress reviews, so I treat it as a direction, not a law.
- Your website on a phone. A tap-to-call button that works, a page for each procedure you want, insurance information and one obvious next step. My notes on tap-to-call and procedure pages show what I look for.
- Your registry and directory records. Name, address and phone should match everywhere. In the registry, 36 of the 58 records I pulled were last updated more than three years ago.
- What an AI assistant says. The same rater8 survey found 47% of patients had used AI to research providers. I cannot control an assistant, but I can fix the sources it reads.
What you get back is one page with screenshots that you can hand to your partners.
⚡ 2-minute scorecard · instant result
Is your orthopedic practice website turning searches into booked consults?
Answer 5 quick questions. Get your score + the top fixes, free.
1. Can a new patient request an appointment from a phone in under a minute?
2. Is every phone number on your site a tap-to-call link?
3. Do your procedure pages name the surgeons who perform them and show patient reviews?
4. Does each office have its own page with hours, phone and the surgeons who work there?
5. Do you track new-patient requests from the first click to a kept consult?
Questions I expect from a practice owner here
“Our health system already markets us.” Ask what that marketing says about your practice compared with the system’s own name. I do not replace it. I look at what a patient finds when they search you directly.
“Agencies have burned us.” I understand why. The free check asks you to sign nothing, it shows exactly what I looked at, and you can stop there.
“We live on referrals.” Keep them. A referred patient can still look you up before booking, so I check what they find.
“You are not in Oregon.” That is true. Everything in the first check comes from public information, so nothing needs me on site, and I book calls at times that suit your office.
“How would I know it worked?” Before I change anything I write down your baseline: calls, booked first visits, review count and rating. After 90 days we compare. If nothing moved, I will tell you so.
“My partners decide, and I have no time.” I write a one-page summary for them. I do not need your patients’ records, and the first check needs about two minutes from you.
What I do not do
I do not promise rankings. I do not buy reviews or write fake ones. I do not ask for patient data. I cannot change what Medicare or an insurer pays you, or how quickly a prior authorization moves, and no marketing can. This page is marketing information, not legal or medical advice. Whether an ad or analytics tool belongs on a page where patients enter health details is a question for your privacy counsel.
How it works
- Run the free scorecard on this page. It takes about two minutes and you see your score straight away.
- I review your public footprint and send you the one-page summary.
- If it is useful, we talk. You can book a free 30-minute call.
What any quote should include
Whoever you hire, ask for four things in writing. Ad spend should be listed apart from the fee. The quote should say who owns the website, the domain, the Google listing and the analytics. It should say which reports you get and how often. And it should say what happens at the end of the term. I do not put a price on this page because it depends on scope. I give one number after I have seen what needs doing.
If you want the longer version, my 90-day plan for an independent orthopedic practice sets out what marketing can and cannot fix. I have spent over ten years in digital marketing and built 450 websites.
This is a marketing guide for practice owners and administrators. It is not legal, billing or medical advice.
