This is a marketing review for orthopedic administrators and marketing leads. It says nothing about clinical quality, and no practice is named.
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A patient who searches for a knee or hip replacement is comparing surgeons, and the procedure page is where that comparison happens. At the end of October 2026 I reviewed the joint replacement, knee, hip and similar pages of 23 independent orthopedic practices in 15 states. These are the gaps I recorded.
My separate study of 21 orthopedic homepages found no direct link to a joint replacement page on 4 of the 19 homepages where it applied, so some of these pages are also hard to reach.
What was missing, and how often
| What I found on the procedure page | Practices (of 23) |
|---|---|
| Names no surgeon in the page copy | 9 |
| No patient reviews or testimonials on the page itself | 6 |
| No booking button in the body, or one buried below the content | 5 |
| No procedure pages at all, only a list of conditions or services | 4 |
| Very short copy: roughly 35 to 40 words, 250 words and 330 words | 3 |
| Opens with a history of the technique instead of the practice | 2 |
| No FAQ section; one of these also had no recovery timeline | 2 |
Eight of the nine pages that named no surgeon were joint replacement or knee pages, and the ninth was a hand condition page. The counts overlap, since one page can have several gaps.
Why each gap matters to a booked consult
No surgeon named
At one practice the only name on the knee replacement page sat inside a patient quote, and the other surgeons were never mentioned. At another, the surgeons listed their joint replacement work on the team page, but the robotic joint replacement page named none of them. A patient reading the page cannot tell who would do the operation. Link every procedure page to the surgeons who perform it, and to their bio pages.
No reviews where the decision happens
Six procedure pages showed no patient reviews. One practice had a reviews widget, but only on its About page. Patients arrive at the procedure page from search, so that is where the reassurance has to be.
A booking button nobody reaches
Three pages had no booking button in the body. Another placed its scheduling link below all four procedure descriptions, and a fourth only at the end of the page. If the button is the last thing on a long page, most visitors never see it. Put one near the top and repeat it after the main content.
No procedure page at all
Four sites listed conditions or services with no page for the procedures themselves. One had 25 pages and none covered joint replacement or fracture care. One had nine condition pages and no surgery pages. A procedure with no page cannot rank for its own name.
Copy too short to answer anything
One practice gave joint replacement a blurb of 35 to 40 words. Others had about 250 and 330 words. A patient considering surgery wants to know what happens, who does it, how long recovery takes and how to book. A few lines cannot do that.
Starting with history
Two pages opened with a history of the technique instead of the practice, its surgeons or its outcomes. A patient who arrived to choose a surgeon has to scroll past a history lesson to reach one.
No FAQ or recovery timeline
Two pages had no FAQ, and one of those also had no recovery timeline. The questions patients ask are predictable, and answering them on the page is the cheapest way to keep them from leaving.
A checklist for each procedure page
- Name the surgeons who perform the procedure, with a link to each.
- Show two or three recent patient reviews on the page.
- Place a booking button near the top and after the main content.
- Give the procedure its own page, with enough copy to answer the common questions.
- Add a short FAQ and a plain recovery timeline written with your surgeons.
- Start with the patient’s question, not the history of the technique.
My guide to the orthopedic procedure page goes through the structure in more detail, and the patient reviews guide covers where to source the reviews.
How I did this, and its limits
- Sample: 23 practices found through public web research. A hand-picked sample, not a random or national one.
- Method: I read each practice’s public pages and recorded specific, verifiable findings.
- What I did not measure: rankings, traffic or how many patients each gap costs. A practice may also have changed a page since I looked.
Want your procedure pages checked?
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