This is a marketing review for orthopedic administrators and marketing leads. It says nothing about clinical quality, and no practice is named.
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At the end of October 2026 I reviewed the websites of 23 independent orthopedic practices in 15 US states, ranging from 2 to 16 surgeons. I wrote down every problem a patient could run into. Ten of the 23 had at least one problem on their location information.
A patient who has decided on a practice still has to find the right office, the right hours and the right phone number. Location pages are where that happens.
What I found, and how often
| Location problem | Practices (of 23) |
|---|---|
| The office list differs between two pages of the same site | 4 |
| No office hours on the location page | 2 |
| No individual location pages, offices only as addresses or map pop-ups | 2 |
| Location pages that name no physician at that office | 2 |
| The directions link is a placeholder or points to an old address | 2 |
| A service-area page that gives the phone number of a different office | 1 |
| Hours that contradict each other on one page | 1 |
Some practices appear in more than one row. Ten practices had at least one of these.
The seven errors in plain terms
1. Two pages, two different lists of offices
One practice’s services page still described two locations while its homepage advertised five. Another listed offices on a “schedule now” page that its locations page left out, and the locations page listed offices the booking page omitted. A third described its growth and named two offices, leaving out a third office that its own locations page listed.
A patient or a Google reviewer sees the mismatch. Google compares your site with your business listings, so a conflicting office list can weaken the match.
2. No hours on the location page
Two location pages gave no office hours at all. One said to call for availability. A patient checking whether an office is open on a Friday afternoon will not call to find out. They will pick another practice.
3. Offices that exist only as an address
Two practices had no page for each office. One put all five offices in map pop-ups on the contact page. Without a page per office, you have nothing for “orthopedic doctor in [town]” to rank, and nothing to link from the local listing.
4. A location page with no surgeon on it
At two practices the location pages named no physician. One page for an office listed a single doctor on another page, but never mentioned that doctor in the location copy. Patients choose a surgeon first, then an office. Show them which surgeons work where.
5. Directions that go nowhere
One directions link was a placeholder that did nothing. Another sent visitors to an old address while the contact page listed the new one. A patient driving to a first visit relies on this link more than any other.
6. The wrong phone number
A service-area page for one town told readers to call the number for a different town, while the footer listed the correct local line. That call goes to the wrong front desk.
7. Hours that argue with each other
One homepage header showed a lunch closure from 12:30 to 1:30 while the contact section said 8 to 5 with no break. Pick one version and use it everywhere, including your Google listing.
A 20 minute check you can do today
- List every office from your Google Business Profile, your locations page and your booking page. They should be identical.
- Open each location page on a phone. Confirm hours, a tap-to-call number and a working directions link.
- Name the surgeons who see patients at that office, with a link to each bio.
- Check the footer phone number against each office page.
- Compare your published hours with the listing on Google.
For multi-office groups, my guide to multi-location orthopedic group marketing covers how to organise this at scale, and the Google Business Profile guide covers the listing side.
How I did this, and its limits
- Sample: 23 practices found through public web research. This is a hand-picked sample, not a random or national one, so treat the counts as a snapshot of these sites.
- Method: I read each practice’s public pages and recorded specific, verifiable findings. I did not test search rankings or call any practice.
- What may have changed: a practice may have fixed a problem since I looked. See my wider study of 21 orthopedic homepages for the automated checks.
Want this check run on your practice?
I will record a short free walkthrough of your site and your Google listings, including every location. You do not need a call to get it, and the fixes are yours to keep. Request a free audit.
