If you are a firm partner, owner or administrator evaluating marketing services, start with your priority practice areas, service geography and intake capacity. I review those operating choices alongside the website and enquiry route before recommending a scope. I do not promise a number of signed cases.
Free, no obligation
Send me your firm and I’ll tell you the three things I’d fix first
Thirty minutes, on a call, looking at your actual site and your actual search results. If the fixes are things you can do yourself, I’ll say so. I give you a clear price on the call, once I have seen your site, and you keep everything I build.
If you are still reading, here is what I do, what it costs, who touches your account, and what happens if you leave.
Who this is for, and who I turn down
The firms this works for know which practice area they want to grow and why. A family law firm that wants more contested custody and fewer uncontested divorces. An estate planning practice that wants trusts rather than simple wills. A PI firm that wants a specific injury type it is genuinely equipped to try. That specificity is what makes the work possible.
I turn down three kinds of firm, usually on the first call. The first has no intake capacity. If enquiries land in a shared inbox that someone checks after court, more enquiries will not help, they will decay in the inbox exactly like the current ones. Fix intake first, and I will tell you that for free.
The second wants a number promised in writing. I will show you what I plan to build, what search demand looks like in your market, and how we measure it. I will not turn that into “eleven signed cases by month four.” I do not control your intake, your fee structure, your conflict checks, or what the firm advertising on television decides to spend.
The third is a general practice that will not choose. A site that says the firm handles injury, immigration, criminal, family and bankruptcy competes against specialists in all five and beats none of them. If you will not pick two or three areas to lead with, this is the wrong service.
Agree on practice-area priorities and intake responsibilities
Which matters does your firm want to attract, and how many new enquiries can the team handle? Record the service area, the people answering calls and arranging consultations, and the firm-approved wording for each practice area. Separate pages and campaigns where they require distinct messages or intake routes.
For a group, agree on central and office-level review owners, account access and reporting. Confirm the required delivery team and dependencies before accepting a proposal.
What I actually do for a law firm
In the order I usually do it. I build out practice-area pages properly, the real ranking unit for a firm. I fix intake measurement so we can see what happens to every enquiry after it arrives. I rebuild the Google Business Profile and the location signals. I make the phone, the forms and the chat measurable by source. And I publish content on the questions your prospective clients actually ask before they call anyone.
What I do not do: brand campaigns, television, billboards, sponsorships, or social content as a standalone product. Those can work for a firm with a mature pipeline. They are not what a firm with two unfilled practice areas should buy first.
Practice-area pages are the ranking unit
Firms lose search because they publish one thin page per practice area and then write blog posts around it. Google is not ranking your firm. It is ranking a page against a specific question, and a 400-word “Family Law” page cannot answer “how is a business valued in a divorce in this state.”
So the structure I build is a page per practice area, then pages per matter type beneath it, then location pages where you genuinely serve more than one venue. A personal injury practice does not get one PI page, it gets car accidents, truck accidents, wrongful death, premises, and whatever else you actually take, each written to answer the questions a person in that situation has: what the process looks like, how long it takes, what the fee arrangement is, what happens at the first meeting, what they should do this week.
Those pages have to be written by someone who understands the matter and reviewed by an attorney at your firm before publication. I do not publish legal content under your name without your review, and a firm that lets a vendor publish unreviewed legal copy is taking a risk I would not. The longer version of this structure is in my breakdown of how law firm SEO is actually organised.
Review the route from enquiry to consultation
Review calls and completed enquiry forms, whether the intake team reached the person, whether the enquiry fits the firm’s stated practice area and geography, and whether a consultation was booked and attended. Examine the drop-off before deciding that more traffic is the answer.
Agree on an enquiry owner and reporting definitions. Show duplicates, irrelevant contacts and missed follow-up separately. A phone or WhatsApp click is an interaction until an actual enquiry is confirmed.
Use outcome measures that the records can support
Separate advertising spend, agency work and tracking costs. Divide the agreed spending cohort by verified enquiries, firm-defined qualified enquiries or attended consultations, clearly labelling each measure. With zero or incomplete outcomes, do not present a cost-per-outcome figure as established.
Retained matters and revenue require the firm’s verified aggregate records and an agreed attribution method. Do not assume every enquiry became a case. The firm’s prospective-client pipeline is separate from this website’s agency-sales funnel: here, a conversion is a business request about marketing services.
Review law-firm advertising and intake problems.
Personal injury keywords, and what to do about the price
Personal injury is the most expensive category in local search, for a rational reason: a signed case can be worth a great deal, so firms bid until it hurts. Headline terms in a competitive metro can cost more per click than most businesses spend on a whole lead.
Two consequences. First, a small firm bidding on the same head terms as a firm running television is buying the clicks the big spender did not want, at the price the big spender set. Second, that is not the only way in. Long-tail and matter-specific searches, Spanish-language search where your firm can genuinely serve those clients, the injury types the large firms deprioritise, and organic pages that rank on questions rather than transactional terms all cost dramatically less per signed case.
I publish the numbers rather than describing them vaguely. There is a running breakdown of what Google Ads costs law firms, plus market-level teardowns for Tampa and Phoenix, so you can judge the budget question before you speak to me. Ad spend goes to Google on the firm’s card, not through me.
The website work, specifically
Law firm sites fail in a handful of predictable ways. The contact form asks for a case description in a box the size of a stamp, before it asks for a phone number. Attorney bios read like a bar directory listing rather than a reason to trust someone. The results or verdicts page has compliance problems. Nothing explains fees, so the most common question a caller has goes unanswered until they are on the phone.
I rewrite the pages that decide whether someone contacts you: each practice area, each attorney bio, the fees page, the consultation page, and a real location page per office. I rebuild the contact form as a short multi-step flow that asks for a name and a number first, with the required disclaimer that submitting a form does not create an attorney-client relationship. I make the phone tappable and tracked, and I make sure the case evaluation path works on a phone at 11pm, because that is when a large share of enquiries happen.
Google Business Profile and local search
The map pack matters more than most partners assume, particularly for criminal defence, family, immigration and estate planning, where people search close to home. Most firm profiles are half-built. The primary category is “Law Firm” with no secondary categories for the practice areas that carry the value. The address is a virtual office or a shared suite, which has consequences worth understanding before we do anything. Hours do not reflect that you take calls after hours. There are no photos of the actual office or the actual attorneys.
I go through the profile field by field, categories, services with written descriptions, attributes, real photos, and a description built around what a person types when they need you. I write the Q&A entries myself: parking, consultation cost, whether you take payment plans, which counties you appear in. Then I check ranking on a grid across the metro rather than from one point, because a firm that ranks from its own lobby and disappears across the county line has a specific, fixable problem.
Firm-approved content and verified claims
Your designated reviewer should verify practice areas, offices and attorney credentials and approve wording before publication. Supply approved public work examples if they are available. I do not promise legal outcomes or present another firm’s results as your forecast.
Keep confidential case narratives and personal client details out of marketing enquiries and analytics payloads. Reporting should use the aggregate records and access process agreed with the firm.
Still reading? That usually means the fit is about right. The call costs nothing and I don’t run a pitch deck.
What it costs, and what it does not include
Two levels of engagement. I give you the price on a 20-minute call, after I have looked at your site and your market, so the number fits the work.
Starter. Google Business Profile management, including categories, services, photos, posts and Q&A. On-page fixes to your core practice-area pages, attorney bios and the contact flow. Call and form tracking with speed-to-lead measurement. Review-request setup. A monthly report and a call with me to read it.
Core. Everything in Starter, plus four published pieces a month aimed at the questions your prospective clients search, matter-type page build-out beneath each practice area, local citation cleanup, internal linking, schema markup, and location pages if you have more than one office. This is the tier most multi-attorney firms end up on.
Not included: ad spend, software you already pay for, intake staffing or answering services, photography, or paid directory placements. Website builds and landing pages are quoted separately as projects. I list exclusions because “starting at” pricing that leaves out half the work is how a quoted retainer becomes a much larger invoice in month two. For market context, I keep teardowns of what law firm SEO costs and city-level versions for markets like Dallas and Houston.
A phased plan with a measurable baseline
The first scope establishes search visibility, current enquiries, intake ownership, access and review requirements. Agree on priorities and dependencies before changing campaigns or publishing content.
The next phase implements agreed pages, contact routes and measurement corrections. Record what changed and compare completed reporting periods. Review and system access determine the release schedule; a calendar date does not guarantee ranking or case growth.
Who does the work
I lead every account personally, supported by specialists for the agreed scope.
The strategy, the audit, the findings document and the monthly call are mine. I read your search data. I decide what gets built and in what order. When you email, you get me. Production work, drafting to my brief, citation cleanup, page builds, technical implementation, runs through specialists on my team. Everything with legal substance in it goes to you for review before it publishes.
I run Sprout Sage Solutions out of Chandigarh, India, and have since 2020. I say it up front because you will find it anyway, and because time zones matter: my hours overlap your morning on the US East Coast, and I schedule calls around your day.
Proof, and what it is actually worth
Request work examples with their dates, starting conditions and metric definitions. The examples linked below are from other industries; they are not law-firm result forecasts.
The local SEO map pack rescue is closest in mechanics to what a firm needs: a grid audit across the service area, a full Google Business Profile rebuild, and a review system built for steady velocity rather than raw count. Same levers, different industry. That result belongs to that business, in that market, against that competitive set, it is not a forecast for yours.
The form rebuild teardown covers a service-business contact form reworked into a multi-step flow with the mobile call-to-action moved into thumb reach. It is here because law firm case evaluation forms fail the same ways. The full set is at the case studies hub.
The three objections I hear most
“Why not a legal-only agency?”
Sometimes you should, and I will say so. A legal specialist agency brings pattern recognition across hundreds of firms, staff who know bar advertising rules cold, and templates that are compliant out of the box.
What you trade for is a productised process, the same site structure and content calendar as the firm two states over, run by an account manager who is not doing the work. In a category where every competitor in your metro hired one of the same four vendors, sameness has a cost. What I bring instead is a senior person reading your data continuously, and a willingness to tell you the problem is intake rather than rankings.
“Why not a big agency?”
If you are a 40-attorney firm that needs vendor paperwork, a dedicated account team and a name your managing partner recognises, hire the big firm. Their model is built for that and mine is not.
For a smaller practice, the trade is straightforward. A large agency gives you depth of process and a named manager who is not the practitioner; strategy gets set in a kickoff call by someone you never speak to again. I give you the senior person on the account continuously, a clear price on the first call and no long-term contract, and in exchange, a smaller firm in a different time zone with a finite roster. Pick the trade-off you can live with.
“What if it doesn’t work?”
Then you cancel. No notice period, no termination fee, and you keep everything I built. It is the only guarantee I make, because it is the only one I control.
What I ask is that we define “work” together in month one, in writing, using something measurable, qualified enquiries by matter type, consultations held, speed-to-lead, map-pack presence on the terms that matter. Vague expectations are how both sides end up unhappy in month five.
What you keep if you leave
Everything. The website and its content. The Google Business Profile, in the firm’s name, with your access. The tracking setup and its history. Anything published stays on your site.
No long-term contract. Keep everything built. Any account I provision is created under the firm’s ownership from day one, not mine. I do not build agency-locked stacks where leaving means losing your tracking numbers, because that is a way of keeping clients who want to go.
Questions firm owners ask me
Do you work with competing firms in the same market?
No. If I am already working with a firm in your practice area and metro, I will say so on the first call and decline. Geographic and practice-area exclusivity is the only version that means anything in local search.
Will you promise a number of signed cases?
No, and I would be careful with anyone who does. I do not control your intake, fees, conflicts, or a competitor’s television budget. I commit to what I build, when it ships, and how we measure it.
Who reviews content before it publishes?
You do. Nothing with legal substance goes live without an attorney at your firm approving it. I build the review step into the schedule rather than treating it as an afterthought, because you carry the professional responsibility.
We already rank for our firm name. Is that enough?
No. Branded search is people who already know you, usually referrals confirming you exist. It tells you nothing about whether someone with a new matter and no referral can find you. Those are separate problems and only one of them grows the firm.
Should we run Google Ads?
Sometimes. Intent-heavy, matter-specific terms convert well. Head terms in a competitive PI market usually are not worth it for a small firm. I want to see your speed-to-lead numbers before I recommend any spend, and the budget goes on the firm’s card.
What about Local Services Ads and directories?
Local Services Ads are worth testing in several practice areas and I will tell you which. Paid directory placements I mostly do not recommend, you are renting position in someone else’s marketplace alongside every competitor, and it stops the day you stop paying.
How long before I should expect results?
Intake and profile work lands inside 30 days. Ranking movement typically begins on long-tail matter searches before broad ones. Content compounds over months. Anyone giving you a firm date for page-one rankings is guessing and charging you for the guess.
Discuss your firm’s marketing
Share your website, priority practice area, service area and the main business issue you want to solve. This is an agency review request, not a request for legal advice. Do not include confidential case information or account passwords.
The call is free, with no pitch deck. I look at your site, your Google Business Profile and your search data live, and give you three specific things to fix that week whether or not you hire me. If we are not a fit, I will say so and tell you what I would do instead.
Book the free 30-minute call, or call me directly at +91 97297 12388.
