Mandeep Singh, FounderI answer your first call personally. No junior handoff.

Why nobody publishes medspa marketing pricing (and why I do)

Search “medspa marketing cost” and you will find ranges. “$2,500 to $15,000 a month, depending on scope.” “Contact us for a custom quote.” “Pricing varies by your goals.” Every one of those is a way to avoid telling you a number, and the avoidance is intentional.

Hiding the price does three things for the agency. It lets them anchor you on perceived value during a sales call before they show the bill. It lets them charge different medspas wildly different rates for the same deliverable, because you have no reference point. And it filters out nobody, so they waste your time and theirs on calls that end the moment the number finally appears and it is triple your budget.

I publish my prices for the opposite reasons. Publishing a real number means you can budget today instead of next week. It means a medspa with a $300 budget self-qualifies and reads my free blog instead of booking a call that goes nowhere. And it builds trust, because the default buyer assumption is that an agency hiding its pricing is expensive, and that assumption is usually right.

The honest risk of publishing is that a large multi-location group might glance at a $500 floor and think I am too small. So I will say it plainly: my tiers scale to $8,000-plus website builds and $4,000-a-month growth SEO, and I have run engagements above that when scope demanded it. The floor is low because my overhead is low, not because the ceiling is.

The full medspa marketing price list

This is the centerpiece of the page, so here it is in full. Three of the most common starting points are shown as cards, and the complete menu follows in the tables below.

Websites, from $500

Landing pages, from $300

SEO retainer, from $1,500/mo, flat, no contracts

AI automation, from $2,000 one-time + $400/mo support

Software pass-through for the AI automation, the third-party tools held in your name, is separate and typically runs a few hundred dollars a month depending on your volume. I never mark it up.

What under $1,500 a month actually buys you

This is the section every other pricing page leaves out, and it is the most useful one. The market is full of $500-to-$1,000-a-month medspa marketing offers, and you should know what they actually deliver before you spend a dollar.

At under $1,500 a month for ongoing SEO, an agency is doing one of three things. It is skipping content, so you get a profile update and a citation pass but nothing that ranks. Or it is skipping technical work, so your indexability and schema problems never get fixed. Or it is stuffing citations, the cheap, automated practice of submitting your business to dozens of low-quality directories, which produces a report that looks busy and moves nothing. The cheap shop often disappears after a few months once the retainer has been collected.

$1,500 is my floor because it is the real cost of doing the work properly: four posts I write personally, weekly Google Business Profile optimization, schema and technical audits, and a monthly report with the actual numbers. That is roughly 25 to 30 hours of senior time a month. Below that, the math forces corner-cutting, and I am not willing to cut those corners and put my name on the result.

If your budget genuinely is under $1,500 a month, the honest move is to do the foundational work yourself with free guides and revisit a retainer once there is cashflow to support it. A new medspa with no revenue should start with a $500 website and a $300 landing page, get the Google Business Profile right by hand, and add SEO later. I will tell you that on the free audit instead of selling you something you cannot sustain.

How my pricing compares to the market

Sprout Sage vs a big agency vs in-house vs a freelancer

The AI automation difference: 30% revenue lift in 60 days

The most common pricing question I get is “is this worth it,” and the honest answer depends on what the spend produces. So here is what one specific investment produced. A Phoenix-area medspa paid me $2,000-class setup plus monthly support for an AI automation build. Four injectors, roughly est. 400 booked appointments a month, a 25% no-show rate, after-hours calls dying in voicemail.

In 60 days the operational stack lifted measured revenue 30%. The no-show fix recovered appointments worth real dollars. The after-hours AI voice agent booked 47 calls in the first 30 days that were previously lost. Rebook, reactivation, review velocity, and membership conversion did the rest. The payback on the setup fee landed inside month two on the lift alone, and every month after that is positive carry.

That is what marketing pricing should be measured against, the return, not the sticker. The full lever-by-lever math, the exact costs, and what I would do differently are all in the medspa AI automation case study. If you want the headline services these prices buy, see the medspa marketing agency, medspa SEO, and medspa lead generation pages.

What month one, two, and three look like

Month 1. You pay for what you start with and nothing more. A website or landing page is a one-time fee billed on engagement and ships in 7 to 30 days. An SEO retainer bills the first month on engagement, and week one is the audit and the first fixes. AI automation bills the setup fee and begins the build. No surprise line items appear later, because the price you saw on this page is the price.

Month 2. The recurring fee, if any, bills on the first. By now the website is live, or the SEO content cadence is running, or the automation flows are working your leads. You can see exactly what your fee is producing because the reporting ties spend to outcomes, and you can cancel any month-to-month piece that is not pulling its weight.

Month 3. The compounding shows up in the numbers, and the question shifts from “is this worth it” to “should I add the next piece.” Most clients who start with one service add a second around here, not because I pushed it, but because the first one worked and the math on the second is obvious.

How to budget medspa marketing by your revenue stage

The right spend depends entirely on where your practice is, and the biggest pricing mistake I see is a medspa buying the wrong tier for its stage. Here is how I think about it.

Pre-launch or brand new, under $20,000 a month. Do not buy a $4,000-a-month retainer. Start with a $500 website and a $300 landing page, get the Google Business Profile set up correctly by hand, and focus every dollar on the fundamentals. Spend on ongoing marketing should be minimal until there is revenue to reinvest. A new practice that overspends on growth marketing before the fundamentals are in place usually runs out of runway before the marketing has time to compound.

Established, $30,000 to $80,000 a month. This is where the SEO retainer earns its keep. At this stage organic search is usually a real share of your lead flow, and $1,500 to $2,500 a month for SEO is a clear positive return. Adding the AI automation build at this stage is often the single best move, because an established practice has the existing patient book and inbound volume for the no-show, rebook, and reactivation levers to work against.

Growth or multi-location, $80,000-plus a month. Now the Growth SEO tier at $4,000, a Scale or bespoke website, paid media managed by a specialist, and the full AI automation stack all make sense together. At this revenue, the 8-to-12-percent-of-revenue marketing budget is large enough to run several channels at once, and the constraint is execution quality, not budget.

The common rule of thumb is 8% to 12% of revenue for an established practice, more in a growth phase. The key discipline is that the agency fee should never be the biggest line in that budget; media, software, and content should leave the fee as a sensible fraction. My pricing is built to fit inside that math with room to spare.

One-time fees versus recurring fees, and what each one buys

It helps to understand which of my prices are one-time and which recur, because it changes how you budget them.

Websites and landing pages are one-time fees. You pay once, the asset is built, and it is yours. A $500 website or a $300 landing page is a capital purchase, not a subscription, and there is no ongoing fee attached to it unless you separately add a retainer. The AI automation has a one-time setup fee because it is a build, paid once when the flows are configured and tested.

The SEO retainer and the AI automation support are recurring, because they are ongoing work: content produced every month, the Business Profile kept fresh, the automation tuned and maintained. These are the fees that bill monthly, and they are the ones you can cancel any month they stop pulling their weight, because there is no contract. The clean separation means you always know which part of your spend is a one-time build and which part is ongoing, instead of everything blurring into one opaque monthly number.

This separation also protects you when priorities change. If cashflow tightens, you can pause a recurring retainer without losing the one-time assets you already own, because the website and the automation build are yours regardless of whether the monthly work continues. Most agencies blur the two together precisely so that leaving means losing everything. I keep them distinct so you are never held hostage by the structure of the bill.

What I do not do

So there are no surprises: I do not hide pricing behind a quote form. I do not charge setup fees on the SEO retainers. I do not mark up the third-party software pass-through on the automation. I do not lock retainers into contracts. I do not run hidden percentage-of-spend fees on advertising. And I do not sell a tier I know a practice cannot sustain just to close a deal; if you should not hire me yet, I will tell you on the free audit, because a client who runs out of runway in month three helps neither of us.

Frequently asked questions