Medspa Marketing

Key takeaways How much should a medspa spend on marketing? Stage-by-stage budgets from pre-launch to multi-location, with est. percentages and real agency floors. The first medspa owner who asked me this question was spending $4,200 a month across an agency retainer and a pile of boosted Instagram posts, and she could not tell me which […]

Key takeaways Medspa Google Ads cost benchmarks: est. CPC and CPA for Botox, filler, laser hair removal and body contouring, plus budget math that stops wasted spend. A single click on "botox near me" costs est. $6 to $14 in most US metros in 2026. A single click on “botox near me” costs est. $6

Key takeaways Patients now ask ChatGPT for medspa recommendations. Here is how medspas show up in ChatGPT: schema, llms.txt, reviews, citable pages and free tools. OpenAI said in October 2025 that ChatGPT had reached 800 million weekly users. Some of those people are your future patients, and they have stopped typing "botox near me" into

Key takeaways A practical HIPAA compliant medspa website checklist: tracking pixels, intake forms, BAAs, photo consent, breach basics, and what to audit first. In June 2022, reporters at The Markup found the Meta Pixel running on the websites of 33 of America's 100 largest hospitals, quietly sending appointment details and patient information to Facebook. Hospitals

Key takeaways I compared the best medspa marketing agencies of 2026 on pricing transparency and fit. Honest rankings from a founder who runs one, verified June 2026. Four of the six medspa marketing agencies I reviewed for this list publish no pricing anywhere on their websites. As of June 2026, you have to fill out

Key takeaways A step-by-step medspa membership launch checklist with the first-90-days revenue math, the pricing structure that converts, and the automation that runs it. A medspa in Greenville launched a membership program, signed up 60 members in the first month, and was quietly losing money on every one of them by month two. The benefit

Key takeaways Medical-grade skincare is the highest-margin shelf in your medspa and the most ignored. The retail funnel, the attachment math, and the Shopify cross-sell engine. A medspa in Charleston was doing $95,000 a month in treatments and $3,000 a month in skincare, all of it sold at the front desk when a patient happened

Key takeaways Filler marketing that books patients, not deal-shoppers. The treatment-specific funnel, the cross-sell math behind a $650 syringe, and the promos that protect your price. A medspa in Sarasota ran a "$100 off any filler syringe" promotion, booked 22 appointments, and watched 14 of them no-show or cancel. The owner told me the promotion

Key takeaways A CoolSculpting marketing strategy built for a $2,400 treatment, not a $400 one. The high-ticket funnel, real lead-cost benchmarks, and the package math that pays. A medspa in Naples spent $4,200 on CoolSculpting ads in a month, generated 31 leads, booked 3 consults, and closed 1 package. The owner told me CoolSculpting marketing

Key takeaways 26 Botox marketing ideas mapped to the funnel, plus the cross-sell math and AI automation lever that turns a $400 Botox patient into a $2,100 one. A medspa owner in Phoenix told me she had 47 Botox marketing ideas saved in a Google Doc and zero of them had moved her revenue. The