Key takeaways TikTok reaches Gen-Z and millennial women. Learn algorithm, trend participation, and tactics to drive local bookings from TikTok. Medspa tiktok marketing TikTok is where Gen-Z women (18–35) spend more time than Instagram. The ones posting consistently (4–5 per week) with trend-first content see bookings from TikTok within 60–90 days, starting at 3–5 bookings […]
Key takeaways Avg medspa CAC is $150–$350. Most don't track it. Learn the formula and 5 tactics to cut CAC by 40% in 90 days. They're spending money on ads or Google, getting bookings, but they've never calculated the actual cost per customer. That's the biggest marketing mistake I see. Medspa patient acquisition cost A
Key takeaways Groupon brings price shoppers; own promotions bring quality clients. Compare cost, quality, and LTV with real medspa data. Run a $200 Botox deal for $99, and you'll get 50–200 buyers in two weeks. Medspa groupon vs own promotions Every medspa owner faces this decision at some point: “Should we sell Groupons?” Written by
Key takeaways 9 specific design elements that convert website visitors into medspa bookings. Not aesthetics—conversion mechanics. Medspa website design best practices A beautiful medspa website is worthless if nobody books. The ones converting 8–12% of visitors to bookings share nine specific design elements. Medspa website design best practices A beautiful medspa website is worthless if
Key takeaways Design a loyalty program that increases client LTV by 2–3x. Compare point systems, VIP tiers, and membership models with real medspa data. Medspa loyalty program A client who books one Botox appointment spends $200. The ones with well-structured programs see 2–3x higher lifetime value (LTV) than those without. Medspa loyalty program A client
Key takeaways SMS campaigns for medspas get 98% open rates. Learn appointment reminders, reactivation sequences, and membership upgrades that drive repeat bookings. Medspa text message marketing Email gets a 20% open rate on a good day. Within 90 days, they saw 34% more repeat bookings and recovered $12,000–$28,000 in cancellation revenue alone. Medspa text message
Key takeaways How to partner with micro-influencers to generate medspa bookings and build brand authority through influencer collaborations. Medspa influencer marketing Influencer marketing for medspas works differently than other industries. I've helped medspa owners build influencer partnership programs that generate 50-100+ bookings monthly from influencer referrals. Medspa influencer marketing Influencer marketing for medspas works differently
Key takeaways Month 1 is when 70% of owners make mistakes they spend the next year fixing. Here's the right first-month strategy. Or they launch quietly with no marketing, get no bookings, assume the market doesn't want their services, and give up. I've worked with new medspa owners who launched with zero existing clientele and
Key takeaways How to use blog posts, videos, and guides to establish authority and generate consistent medspa leads. Medspa content marketing Content marketing for medspas works differently than for other industries. You're selling results and confidence. Medspa content marketing Content marketing for medspas works differently than for other industries. You’re not selling a product. You’re
Key takeaways Most medspa owners split energy equally between Yelp and Google. That's the mistake. Here's where to focus. Medspa yelp vs google reviews Most medspa owners split their energy equally between Yelp and Google. Yet many medspa owners spend equal time managing both platforms. Medspa yelp vs google reviews Most medspa owners split their
