Medspa Marketing

Key takeaways Complete UTM parameters guide for medspa owners. Tag campaigns properly and track which sources actually book appointments. Free UTM builder inside. They have no idea which campaign drove the consult request that just came in. Use our free UTM builder to generate your tagged links without touching a URL manually. UTM Parameters Guide […]

Key takeaways Set up GA4 campaign tracking for your medspa: UTMs, conversion events, source/medium reports, attribution. Step-by-step guide. How to Track Medspa Campaigns in Google Analytics 4 I have audited enough medspa marketing accounts to know that the majority of practices running paid ads have GA4 installed but not configured for campaign tracking. The snippet

Key takeaways 25-point medspa SEO audit covering technical SEO, on-page, local, content, and backlinks. Find what's blocking your rankings. Medspa SEO audit checklist Most medspa websites I audit have the same core problem: they look professional, but they are invisible to Google. The pages exist, the services are listed, the photos are beautiful — but

Key takeaways 2026 medspa benchmarks: Google Ads CPCs, conversion rates, GBP review counts, Instagram engagement, email open rates. Compare your numbers. I track medspa marketing performance data across accounts in different markets and treatment mixes, and I update those benchmarks quarterly. What follows is my current benchmark set for 2026, broken down by channel. Medspa

Key takeaways Step-by-step medspa marketing audit covering website, GBP, ads, social, email. Find revenue gaps in 30 minutes. Free audit tool inside. How to audit medspa marketing Most medspa owners I talk to have one thing in common: they are spending money on marketing every month but cannot tell me, with confidence, whether it is

Key takeaways What's actually in medspa marketing packages — and is the price fair? Tier breakdown from $1K budget-only to $5K-8K full-service, plus agency red flags. Most agency pricing is deliberately vague because the agency does not want you to be able to compare it against anyone else. They want you to evaluate it as

Key takeaways Most medspa owners hire the wrong agency. Here are 10 specific questions to ask before signing any contract — and the answers that should disqualify a vendor. How to choose a medspa marketing agency: 10 questions that separate good from expensive I've watched medspa owners make the same hiring mistakes over and over.

Key takeaways Full cost breakdown: medspa marketing agency ($1,200/mo) vs in-house marketing hire ($5,800/mo fully loaded). The math surprises most owners. See the full comparison. But the calculation most owners do is incomplete—they only count salary, not the full cost of employment. In this post, I'm walking through the fully-loaded cost of hiring an in-house

Key takeaways Full breakdown of medspa marketing agency pricing in 2026 — what's included at each tier, what's not worth paying for, and what ROI to expect from $800 to $3,500/month. Medspa marketing packages pricing: what you should actually pay in 2026 Most medspa marketing agencies hide their pricing. In this post, I'm showing you

Key takeaways A medspa fractional CMO costs $2,000–$6,000/month vs $120,000+/year full-time. What they deliver, when to hire one, and what to look for in 2026. Medspa fractional CMO: what it costs, what it includes, and when you need one A fractional Chief Marketing Officer is a part-time strategic marketing executive. $1.5M–$5M in annual revenue, a