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Medspa Marketing

UTM Parameters Guide for Medspas: Tag Every Campaign and Know What Actually Books

Key takeaways Complete UTM parameters guide for medspa owners. Tag campaigns properly and track which sources actually book appointments. Free UTM builder inside. They have no idea which campaign drove the consult request that just came in. Use our free UTM builder to generate your tagged links without touching a URL manually. UTM Parameters Guide […]

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How to Track Medspa Campaigns in Google Analytics 4

Key takeaways Set up GA4 campaign tracking for your medspa: UTMs, conversion events, source/medium reports, attribution. Step-by-step guide. How to Track Medspa Campaigns in Google Analytics 4 I have audited enough medspa marketing accounts to know that the majority of practices running paid ads have GA4 installed but not configured for campaign tracking. The snippet

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How to choose a medspa marketing agency: 10 questions that separate good from expensive

Key takeaways Most medspa owners hire the wrong agency. Here are 10 specific questions to ask before signing any contract — and the answers that should disqualify a vendor. How to choose a medspa marketing agency: 10 questions that separate good from expensive I've watched medspa owners make the same hiring mistakes over and over.

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Medspa marketing agency vs in-house: the math most owners get wrong

Key takeaways Full cost breakdown: medspa marketing agency ($1,200/mo) vs in-house marketing hire ($5,800/mo fully loaded). The math surprises most owners. See the full comparison. But the calculation most owners do is incomplete—they only count salary, not the full cost of employment. In this post, I'm walking through the fully-loaded cost of hiring an in-house

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Medspa marketing packages pricing: what you should actually pay in 2026

Key takeaways Full breakdown of medspa marketing agency pricing in 2026 — what's included at each tier, what's not worth paying for, and what ROI to expect from $800 to $3,500/month. Medspa marketing packages pricing: what you should actually pay in 2026 Most medspa marketing agencies hide their pricing. In this post, I'm showing you

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Medspa fractional CMO: what it costs, what it includes, and when you need one

Key takeaways A medspa fractional CMO costs $2,000–$6,000/month vs $120,000+/year full-time. What they deliver, when to hire one, and what to look for in 2026. Medspa fractional CMO: what it costs, what it includes, and when you need one A fractional Chief Marketing Officer is a part-time strategic marketing executive. $1.5M–$5M in annual revenue, a

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