What does a booked consult actually cost you on Google Ads?

It depends entirely on treatment value. A clinic whose average treatment is $400 needs a much lower cost per booked consult than one averaging $4,000 on body contouring or laser packages. As a rough planning range, many medspas target a cost per booked consult under roughly 20-30% of the first treatment value (est.). This tool color-codes your number against your own treatment value instead of a one-size-fits-all benchmark.

Cost per lead is your ad spend divided by the number of form fills or calls the ads generated. Cost per booked consult goes one step further: it divides spend by leads that actually scheduled a consult. The gap between the two is your consult-to-book rate. If only half your leads book, your true cost per consult is double your cost per lead.

Medspa landing pages commonly convert somewhere in the 4-10% range, with well-built single-offer pages reaching the higher end (est.). A general site homepage used as an ad destination often sits far lower. If your landing-page conversion is under about 3%, the page or offer is usually the cheapest lever to fix before touching bids or budget.

ROAS (return on ad spend) is revenue produced divided by ad spend. This tool estimates revenue as booked consults multiplied by your average treatment value, then divides by monthly spend. A ROAS of 4 means every $1 of ad spend returned an estimated $4 in first-treatment revenue. It does not include repeat visits or membership lifetime value, so your true return is usually higher.

It is the landing-page conversion rate at which your ad revenue exactly equals your ad spend, holding your CPC, consult-to-book rate, and treatment value fixed. Below it you lose money on ads; above it you profit. It is a fast sanity check: if your breakeven rate is higher than what medspa pages realistically convert at, the math does not work until CPC drops or treatment value rises.

Work the funnel in order of cheapest fix. First the landing page (offer clarity, single CTA, mobile speed, real before/after social proof). Second the consult-to-book step (speed-to-lead, reminders, easier scheduling). Only then touch bids and keywords. Cutting CPC is usually the slowest and least controllable lever.

Yes. A booked consult for a $4,000 body-contouring package can profitably cost far more than one for a $350 tox appointment. That is exactly why this tool bands your cost per consult against your treatment value rather than a flat dollar threshold — the same $180 cost per consult can be excellent for one clinic and unprofitable for another.

Aesthetic keywords like "botox near me," "coolsculpting," and "laser hair removal" are competitive and seasonally bid up. High CPC is not automatically bad — it is only a problem relative to your conversion rate and treatment value. A $9 click that books a $3,000 package is cheaper, in real terms, than a $3 click that never converts.

Yes — count every genuine new-patient inquiry the ads produced, whether form fill or call. If a large share of your conversions are calls, make sure call tracking is wired into Google Ads so you are not under-counting and overstating your true cost per lead.

No. This is a fast planning estimate built from five inputs. Your actual account has device, time-of-day, keyword, and geo detail that change the picture. Use this to sanity-check whether the unit economics can work, then validate against your real Google Ads and booking data.

Mandeep Singh, Sprout Sage Solutions. I help medspa owners on paid-acquisition economics, landing-page conversion, and speed-to-lead automation. This tool gives marketing estimates only and makes no medical or treatment-outcome claims.