Why isn't your business showing up in the map pack?

It is a quick self-audit that scores the signals Google uses to rank local businesses in the map pack — your Google Business Profile, reviews, citations, NAP consistency, on-page schema, mobile speed, and more. This one asks 10 questions, scores each, and gives you a 0-100 result with a red, amber, or green band plus your three highest-impact fixes.

Each of the 10 questions is weighted by how much it influences local rankings, then summed and normalised to 0-100. Google Business Profile completeness and reviews carry more weight than, say, photos, because they move the needle more. The scoring runs entirely in your browser — nothing is sent anywhere unless you choose to email yourself the results.

Est. 80-100 (green) means your fundamentals are strong and you should be competing in the map pack; 50-79 (amber) means real gaps are holding you back; under 50 (red) means foundational signals are missing and you are likely invisible for local searches. The band matters less than the top three fixes the tool surfaces.

Your Google Business Profile is the single biggest local ranking factor for the map pack. A complete profile — correct categories, hours, services, photos, posts, and a steady flow of reviews — is what gets you shown for "near me" searches. An incomplete or unverified profile is the most common reason a real business is invisible locally.

There is no magic number, but recency, volume, and your replies all feed local rankings and click-through. A business with 60 recent reviews and owner responses generally outranks a quiet competitor with 12 stale ones. Reviews are also the trust signal that turns a ranking into an actual call, so they pull double duty.

NAP is your Name, Address, and Phone number. When those differ across your site, Google Business Profile, and directories, Google loses confidence that they describe the same business and your rankings suffer. Consistent NAP across every citation is one of the cheapest, highest-return fixes in local SEO — and the tool flags it if you are unsure.

Yes. LocalBusiness schema tells search engines your name, address, phone, hours, and service area in a structured way they can trust, and it powers rich results. It will not single-handedly rank you, but missing it leaves easy points on the table — which is why it is one of the ten questions here.

Most local searches happen on phones, and slow mobile pages both rank worse and lose the visitor before they call. Core Web Vitals are a real ranking input, and speed is the difference between a click that converts and a bounce. The scorecard asks about it because it is so often the silent leak.

No tool fixes rankings by itself — it tells you where the gaps are. The scorecard hands you a prioritised list: the three fixes that will move your score the most. Working through those in order is how you climb. If you would rather have it done for you, that is the work I do.

Mandeep Singh, founder of Sprout Sage Solutions. I build web design, SEO, and local marketing for service businesses — founder-led, transparent pricing, no contracts. I built this so any owner can get an honest read on their local presence in two minutes without a sales call.

Start with the top three fixes the scorecard gives you, then book a free 30-minute audit if you want a second set of eyes. I review your Google Business Profile and local search presence live and tell you the fastest path to the map pack. No pitch deck, no contract. Local SEO from $1,000/mo, sites from $500.