Which Klaviyo flow do you build next?

Healthy ecommerce stores hit 20-30% of total revenue from email + SMS. Best-in-class Shopify beauty/wellness brands push to 35-45%. Below 15% means flows are not built or list quality is weak.

Browse Abandon flow consistently delivers $5-12 per recipient. Cart Abandon: $8-15 per recipient. Welcome: $3-6 per subscriber. Post-Purchase: $2-5 per buyer. Winback: $1-3 per dormant. Build in this order: Welcome → Cart → Browse → Post-Purchase → Winback.

Because most Shopify owners look at "Klaviyo total revenue" and don't know which flow drives it. If your Welcome flow runs $3K/mo but you don't have Browse Abandon, you're leaving ~$5K/mo on the table. Per-flow visibility tells you what to build next.

Klaviyo publishes per-flow benchmarks: Welcome 9-12% revenue/sent, Cart Abandon 4-7% open-to-purchase, Browse Abandon 2-4%. The calculator uses median-of-median across 12 vertical reports.

1,000+ active subscribers makes the $20/mo Klaviyo plan profitable. 10,000+ subscribers makes the $200+/mo plan justify itself. Below 1,000, focus on list growth (lead magnets, pop-ups) before optimizing flows.

Klaviyo for any serious Shopify store ($500K+ GMV). Native deep integration, segmentation by purchase behavior, free tier up to 250 subscribers. Brevo cheaper but Shopify integration is weaker. Mailchimp obsolete for ecommerce.

Klaviyo SMS adds 25-50% more revenue on top of email for stores that have both. Cart Abandon SMS hits 80%+ open rate vs 25% email open. The calculator has an SMS toggle to model email + SMS combined.

Rebuild rather than tweak. Klaviyo's 2026 template engine + AI subject line tools mean old flows from 2022 underperform by 30-50%. The Welcome flow especially — most are 2-3 emails when modern best practice is 5-7.

Yes. My AI Stack ($7,500 setup + $1,997/mo) builds + maintains the 5 core flows + SMS, monitors deliverability, and rotates creative monthly. Most clients see Klaviyo revenue 2x in 90 days.

Mandeep Singh, Sprout Sage Solutions. I build Klaviyo flow stacks for Shopify medspa, wellness, and beauty brands. The calculator shows you the per-flow math before you commit to building any of it.