Medspa Marketing

Filler Dissolving Options More patients are asking about filler dissolving options than ever before — and for good reason. The explosion in injectable treatments over the past decade means a significant portion of patients are walking around with more filler than they intended, poorly placed product from a previous provider, or simply a look they […]

CoolSculpting vs Emsculpt When patients walk into a medspa asking about body contouring, they frequently conflate CoolSculpting and Emsculpt as if they are interchangeable options for the same problem. They are not. Understanding the fundamental difference between these two technologies — and helping patients select the one aligned with their actual goals — is one

Filler Migration Explained If you have noticed your lip filler creeping above the vermilion border, or your under-eye filler creating a puffy ridge where it did not used to be, you are dealing with filler migration. As someone who works with medspa owners every day, I hear about this concern constantly — both from patients

Google Analytics for Medspa: Setup, Key Events, and Reports That Matter Most medspa websites have Google Analytics installed. Very few have it configured in a way that actually supports marketing decisions. The default setup records sessions and pageviews — it does not tell you how many people clicked your booking button, which treatment pages hold

UTM Parameters Guide for Medspas: Tag Every Campaign and Know What Actually Books I work with medspa owners every week who are running Instagram ads, email promos, and Google campaigns at the same time — then pulling up Google Analytics and seeing one bucket labeled “direct” traffic. They have no idea which campaign drove the

How to Track Medspa Campaigns in Google Analytics 4 I have audited enough medspa marketing accounts to know that the majority of practices running paid ads have GA4 installed but not configured for campaign tracking. The snippet fires, pageviews record, and that is where setup stops. There are no conversion events. UTMs are inconsistent. The

Medspa SEO audit checklist Most medspa websites I audit have the same core problem: they look professional, but they are invisible to Google. The pages exist, the services are listed, the photos are beautiful — but the site is not ranking for the local treatment searches that drive appointments. And the owner has no idea

Medspa marketing benchmarks 2026 One of the most common conversations I have with medspa owners goes like this: they describe a marketing channel, tell me what they are spending, tell me what they are seeing in terms of results, and then ask me whether those numbers are good. The honest answer is that “good” is

How to audit medspa marketing Most medspa owners I talk to have one thing in common: they are spending money on marketing every month but cannot tell me, with confidence, whether it is working. They know what they are paying. They do not know what it is producing. That gap — between what you spend

Medspa marketing packages pricing breakdown If you run a medspa and you have been shopping marketing agencies, you have probably received at least three proposals that all say “full-service medspa marketing” and have price tags ranging from $1,500/month to $8,500/month — with virtually no clear explanation of why the difference exists or what you are